When it comes to creating an ecommerce website, the design of your website is just as important as the products you sell. Your website is often the first point of contact between your business and potential customers. A website is essentially your shop window for the internet, so it needs to be great. It’s crucial that it makes a good impression!
However, not all website designers are created equal. It’s important to find a designer who understands the unique needs of ecommerce websites. You will also need someone who can create a design that is both visually appealing and easy to navigate. The vision you have your website is important, so it’s key to find someone who understands and sees your creative aspirations.
In this article, we’ll be discussing six characteristics to look for in a good ecommerce website designer to help ensure the success of your online business.
From experience with ecommerce platforms to a strong understanding of SEO, these characteristics will help you find a designer who can create a website that is tailored to the specific needs of your business.
Let’s get right into it!
Why is Having a Good Ecommerce Website Designer Important?
Having a good ecommerce website designer is essential for the success of your online business. A well-designed website can help attract more customers, increase sales, and establish your business as a reputable and professional brand.
Here are a few reasons why having a good ecommerce website designer is important:
- Increase sales: A well-designed website can make it easy for customers to find and purchase your products. A user-friendly design, clear product descriptions, and high-quality images can all help increase conversions and boost sales.
- Establish your brand: The design of your website is often the first point of contact between your business and potential customers. A well-designed website can help establish your business as a reputable and professional brand that customers can trust. This can lead to repeat customers and positive word-of-mouth marketing, which are both big pluses!
- Improve SEO: A good ecommerce website designer should understand the basics of search engine optimization (SEO). This can help your website rank higher in search engine results, attract more customers and increase your chances of making a sale.
- Improve the customer’s experience: As mentioned, the goal of an ecommerce website is to make it easy for website visitors to find and purchase your products. A good designer will create a user-friendly design that makes it easy for customers to navigate your site and find what they’re looking for. This will help improve the customer’s experience and increase the chances of them returning to your website.
- Stand out from the competition: With so many ecommerce websites on the internet, it can be hard to stand out from the competition. But, a well-designed website can help you stand out from the crowd and set your business apart from your competitors.
So, now that we understand the importance of having a good designer for your ecommerce website, let’s dive right into six characteristics to look out for;
Experience with ecommerce platforms
When it comes to creating an ecommerce website, one of the most important decisions you’ll make is choosing the right platform.
There are many different ecommerce platforms available, such as Shopify, BigCommerce, and WooCommerce. Each platform has its own set of features and limitations. It’s important to choose one that best fits your business’s needs.
A good ecommerce website designer should have experience working with multiple platforms. They should able to recommend the best one for your business based on your specific needs and budget. They should also be able to customize your chosen platform to fit the unique aesthetic and functionality of your business.
For example, if your business requires a large inventory, you’ll want to choose a platform that can handle a high volume of products. You should also ensure that it has advanced inventory management features.
On the other hand, if your business is just starting out and has a small inventory, you may want to choose a platform that is more cost-effective and easy to use.
When selecting a platform for your business, it is crucial to take into account its ability to handle growth. As your company expands, it is essential to ensure that the platform can support an increase in both traffic and revenue. A skilled designer should be able to suggest a platform that can adapt to your business’s growth.
Another important aspect to consider is the integration with other platforms and tools, such as payment processors, shipping providers, and analytics.
A good designer will be able to recommend a platform that can easily integrate with other tools and services you may need to run your business.
Not to mention, having a good knowledge on must have plugins for your ecommerce site so you can get the most from your content management system.
Strong product descriptions and high-quality images
Product descriptions and high-quality images are key factors in the design of an ecommerce website. They are the main attraction on your website, and it’s important to make sure they are presented in the best possible light.
A good ecommerce website designer should understand how to write compelling product descriptions that accurately and effectively communicate the features and benefits of your products. They should be able to highlight the unique selling points of your products and make them stand out from your competitors.
High-quality images are also essential for an ecommerce website. They help customers visualize the products and make informed purchasing decisions. Remember, 90% of the information processed by the brain is visual!
A good designer will be able to incorporate high-quality images that showcase your products in the most visually appealing way. They should also be able to edit images to make sure they are optimized for the web and load quickly. Many great designers will be well versed in Photoshop too.
It’s also important to consider the layout of the product page. A good designer should be able to create a layout that is visually pleasing and makes it easy for customers to find the information they need. Many will also be able to incorporate zoom and 360-degree views to help customers get a better look at the products.
Strong product descriptions and high-quality images should be at the forefront of any designers’ mind when working on an ecommerce website!
Navigation is a crucial part of user-friendly design. A good designer will create a clear and intuitive navigation structure that makes it easy for customers to find the products they’re looking for. They should also use clear, easy-to-read typography and a simple, intuitive layout.
Mobile optimization is also becoming increasingly important in ecommerce website design. With more and more customers using their smartphones to make online purchases, it’s crucial that your website is optimized for mobile devices.
A good designer will create a design that is responsive and looks great on both desktop and mobile devices. They should also consider the touch-screen functionality and the size of the screen when designing the website.
Attention to detail
Attention to detail is an important characteristic to look for in a good ecommerce website designer. Small details like font choices, spacing, and color scheme can make a big impact on the overall look and feel of your website. A good designer will pay attention to these details and make sure everything is polished and professional.
For example, they should choose a font that is easy to read and matches the overall style of your website. They should also make sure that the spacing between elements, such as text and images, is consistent throughout the website. This will help create a visually pleasing and cohesive design and keep your branding consistent.
Color scheme is also an important aspect of attention to detail. A good designer will choose a color scheme that matches the overall your brand. They should also make sure that the colors are easy on the eyes and create a sense of balance. You might already have a style guide that they can work from, if so, pass it their way!
- Understanding of SEO
Search engine optimization (SEO) is an important aspect of ecommerce website design. A good ecommerce website designer should understand the basics of SEO and how to make sure your website is optimized for search engines. This can help your website rank higher in search engine results and attract more customers to your site.
One way a designer can improve your search engine rankings is by optimizing your website’s structure. This includes things like creating a logical and intuitive navigation structure, using header tags and meta tags, and creating a clear and concise URL structure.
The designer should also make sure that your website is optimized for keywords. This includes researching and identifying the keywords and incorporating them into your website’s content and meta tags.
Designers will often have different levels of SEO knowledge depending on their expertise. However, if you plan on priortizing SEO and having your website rank high on the search engine results page (SERP), then having a designer with this knowledge is key. Not to mention, SEO is always changing, so having a designer that can stay up to date with the latest trends is best.
Providing a seamless online shopping experience
Online shopping is becoming increasingly popular. So, it’s important that your ecommerce website is able to provide customers with a smooth and enjoyable shopping experience.
A good ecommerce website designer should understand the unique needs of online shoppers. They should be able to create a website that is easy to navigate, secure and fast.
Any good designer will know ways to make your ecommerce site faster too, to keep your customers satisfied. They should also understand the importance of providing customers with various payment options, easy returns and clear shipping information.
This will help establish trust and loyalty with customers and increase the chances of repeat business. Additionally, a good designer should be able to provide features such as product reviews, personalized recommendations, and wishlists to help customers make informed buying decisions.
With the right features and design, a good ecommerce website designer can help provide an enjoyable and seamless online shopping experience for customers, which can help increase sales and customer satisfaction all around.
Consider Portfolio and Budget
In addition to the above characteristics, it’s also important to consider the designer’s portfolio and references. A good designer should be able to provide you with a portfolio of their previous work. You should take a look at the websites they have designed and see if they match your vision for your ecommerce website. You should also ask for references and contact them to see what their experience was like working with the designer.
It’s also a good idea to have a clear understanding of your budget and timeline before you start working with a designer. This will help ensure that the project stays on track and on budget.
You should also make sure that the designer is able to provide you with ongoing support and maintenance for your website, in case you encounter any issues or need to make updates in the future.
Where to Find Good Ecommerce Website Designers
When it comes to finding a good ecommerce website designer, there are a few different options available. Here are a few places you can look for a designer who can create a website that meets your needs and goals:
- Freelance Websites: Websites like Upwork and Freelancer are great places to find freelance designers who specialize in ecommerce website design. You can browse through portfolios and read reviews from previous clients to help you find a designer who is the right fit for your business.
- Design Agencies: Design agencies are a good option if you’re looking for a team of designers who can work together to create a website. Many design agencies have a team of designers with different specialties and can provide a full range of services, from design and development to SEO and digital marketing. This is a great option if you are looking for something very bespoke.
- Referrals and Networking: Ask for referrals from other business owners or industry professionals. They might know a designer who is a good fit for your business. You can also attend networking events and conferences to meet designers and learn about their work.
- Online Marketplaces: Online marketplaces like Themeforest, Template Monster, and Creative Market are also a good place to look for ecommerce website templates. These templates can be customized by a designer to suit your business’s needs.
- Social Media Platforms: Social media platforms like LinkedIn and Facebook are also a great place to find ecommerce website designers. You can search for designers in your area and see their work and reviews from other clients. You can also join groups or communities related to ecommerce website design to connect with other business owners and designers.
Keep in mind the characteristics that are important for an ecommerce website and check the designer’s portfolio and references before hiring them. With a little bit of research, you can find a designer who can create a website that meets your needs and helps your business succeed.
In conclusion, having a well-designed ecommerce website is crucial for the success of your online business. A good ecommerce website designer can help create a website that is tailored to your business’s needs and goals.
When looking for a designer, there are several characteristics to keep in mind such as experience with ecommerce platforms, product descriptions and high-quality images, user-friendly design, attention to detail, understanding of SEO, good communication skills, and so on.
You can easily find a designer by looking at various options, such as freelance websites, design agencies, referrals and networking, online marketplaces, and social media platforms. Make sure to check the designer’s portfolio and references before hiring them to ensure that they have the necessary experience and expertise.
By keeping these characteristics in mind and doing your research, you can find a good ecommerce website designer who can help create a website that is visually appealing, easy to navigate and optimized for search engines, which will ultimately increase your chances of success!