Software News tagged "Ecommerce News"
UK multichannel management solution StoreFeeder has released a direct integration with the WooCommerce shopping cart.
StoreFeeder previously had a PHP integration with WooCommerce, but users can now switch over to a direct API connection.
Other updates in StoreFeeder include:
- The ability to select multiple SKUs when creating order fulfillment pickwaves.
- The ability to add a pickwave tag to an order without having to allocate a picker.
- More flexible "Reason for Return" options
- Filtering by Supplier SKU on Purchase Orders
StoreFeeder will be exhibiting at the eCommerce Expo 2018 at Olympia in London on 26th and 27th September.
Multichannel management tool Sellbrite has joined the partner program for Shopify Plus, the enterprise version of the Shopify ecommerce platform.
Sellbrite will enable Shopify Plus merchants to effortlessly list their products on popular marketplaces, such as Amazon, eBay, Walmart, Jet, and others, as well as provide powerful tools and automation to prevent overselling, optimize fulfillment, and more.
"We are thrilled to include Sellbrite in the Shopify Plus Technology Partner Program. Sellbrite offers a powerful and intuitive solution that, together with Shopify Plus, enables our merchants to grow and manage their business on the world's largest online marketplaces," said Jamie Sutton, Head of Technology Partnerships for Shopify Plus.
Sellbrite's robust channel management capabilities expand upon the native Amazon and eBay integrations that Shopify Plus offers and includes other marketplaces where Shopify Plus merchants commonly sell. Sellbrite also allows new Shopify Plus merchants to quickly populate their store catalog with product data from their former commerce platform or other sales channels.
"We're honored and couldn't be more excited to become part of the Shopify Plus Technology Partner Program," said Sellbrite co-founder & CEO Brian Nolan. "Our work with Shopify Plus will enable their merchants to meet the demands of customers no matter where they shop, while using a simple and intuitive solution like they've become accustomed to with Shopify."
Shopify Plus provides high-growth, high-volume merchants a customizable solution without the need for large investments of time, money, or resources; and the Partner Program extends the value and functionality of Shopify Plus with a curated list of the industry's top service providers.
Source: Retail IT Insights
Multichannel ecommerce management solution Brightpearl has been named a BigCommerce Certified Technology Partner.
"We're excited to work together with BigCommerce to offer a complete, integrated solution that enables omnichannel retailers to take care of the back office and inventory management activities in a way that lets growing retailers focus on their customers," said Derek O'Carroll, CEO, Brightpearl.
"We use Brightpearl for both our US BigCommerce site and our UK BigCommerce site and anticipate tremendous growth on both for the coming year. Brightpearl's integration with BigCommerce is a huge part of that," said Stephen Hersh, CEO of Biaggi, a luggage brand focused on foldable bags.
Before switching to Brightpearl, Biaggi handled its BigCommerce orders manually, and once a month populated the previous month's information into QuickBooks. Every tracking number was entered manually, and each order was exported and sent to Biaggi's warehouse for fulfillment. The company also ships orders from multiple warehouses, so managing inventory was a process requiring extensive manual adjustments.
Hersh continues, "As our order load from BigCommerce increased, we became desperate for a new system that would help us to fulfill orders, track inventory from multiple warehouses and integrate with our third party logistics so that the process would be as automated as possible."
Marketplace management tool SellerActive has integrated with WordPress-based shopping cart WooCommerce.
SellerActive can synchronize listings with WooCommerce, and monitor, manage, and fulfill orders from a web-based dashboard. It includes advanced repricing tools and controls quantities, order management and cross channel fulfillment.
WooCommerce has grown rapidly since its launch in 2008 to power over 28% of all online stores.
Multichannel management solution Jazva has a new shopping cart feature that allows retailers to offer in-store pickup.
Buy Online Pick-up In-Store (BOPIS) is an omnichannel strategy that gives shoppers the option to purchase products online and pick them up at a designated retail store. This is not only an added convenience, but shoppers can save on shipping fees.
With Jazva's in-store pick-up options, retailers can now display products that are available at their retail stores, and inventory counts will be shown on their website in real time. Since the front-end is integrated to Jazva's inventory management system, stock levels are kept up to date.
The Buy Online Pick-up In-Store (BOPIS) feature is available for all customers who use Jazva's webstore platform.
The latest version of ecommerce platform X-Cart includes a drag and drop editing mode for page templates.
The release of X-Cart 5.3.1 comes after two months of beta testing for version 5.3.0.
New features include:
- A modern mobile-responsive flat design skin
- Drag-and-drop layout edit mode
- Inline description editing
- Twig as the new template engine
- Fast Lane Checkout
- Bulk edit for products
- Improved performance
- PHP7 support
- Improved invoice view
- Email notification improvements
Windows-based Magento admin tool Store Manager has been updated and now supports Magento 2.0.
Store Manager for Magento v.126.96.36.1991 features Magento 2.0 support and a new Magento connector plugin to provide automatic installation.
Improvements to Store Manager include order export to XML, HTML and XLS files and custom invoice options.
Multichannel management solution Brightpearl has a new integration with ecommerce platform Magento, which synchronizes inventory levels, prices and orders between the two systems.
Benefits of the new integration include:
- Synchronization with Brightpearl with no impact on the performance of a retailer's Magento store.
- Full enterprise resource planning (ERP) capability and integrated point-of-sale (POS).
- Powered by Flint Technology's revolutionary interactions framework, the new connector can process 40,000+ orders per hour.
"Other integrations just blast data at Magento, causing speed and performance issues with a retailer's website that can turn customers away, sacrifice sales, and adversely affect search engine rankings," said Dong Xu, President, SILK Software Corp., a full-service Magento Gold Solution Partner that has worked on more than 150 Magento implementations.
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Attendees at Magento Imagine can get an advance look at Brightpearl's next-generation POS solution, which will be generally available in Q3 this year. The new POS is optimized for retailers of all sizes to offer a seamless omnichannel customer experience, including click-and-collect, and in-store order for home delivery and return of goods bought online.
James Scott, President, Brightpearl, Inc. explained, "Until now, retail associates had no easy way to provide top-notch in-store customer service based on readily available information like customer history, product details, and inventory levels. Brightpearl now puts such critical information at their fingertips. Already we have customers excited about the opportunities this will provide to compete effectively with larger retailers that use costly and complex ERP solutions."
Inventory and channel management system Linnworks has added an integration with ecommerce platform WooCommerce, as well as three shipping services.
The WooCommerce integration will allow Linnworks users to manage inventory, update stock levels and manage orders from WooCommerce.
The new shipping services supported in Linnworks are DHL Global Mail, Interlink Express and Amazon Buy Shipping.
With the DHL Global Mail integration, users can assign shipping, print shipping labels and file manifests all from one system. The Interlink integration brings the new Linnworks.net cloud-based service in line with Linnworks desktop.
Finally, Linnworks have released a new integration directly with the Amazon "Buy Shipping" service. This new feature enables users to buy shipping labels directly from Amazon, which provides a range of benefits for Amazon sellers including:
- No separate registration required with the parcel carrier.
- Payment directly from Amazon sales earnings.
- Orders marked as despatched as soon as shipping is purchased.
- Tracking information automatically uploaded to Amazon.
- Amazon automatically chooses the cheapest service for each order.
The Linnworks Buy Shipping integration allows the Amazon labels to be embedded directly into invoices or packing slips, or printed using a thermal printer for higher quality and cost savings.
Ecommerce platform Bigcommerce has updated its Square POS integration to support two-way inventory synchronization between the two systems.
With the update, users can can now:
- Automatically import their product catalog to an online store or Square point of sale.
- Sync inventory and avoid overselling when orders are placed.
- Adjust stock levels and have those changes reflected in their online store and POS.
"The integration is definitely helpful with resource management," said Josie Lee, owner of Rire Boutique. "I don't have to worry about overstocking as I grow my online site. With Bigcommerce's analytics, I can see what items are being viewed a lot. I can also compare Bigcommerce and Square's data to see what items are selling more through the website or through my physical location."
Bigcommerce says it is the only full-featured ecommerce platform that offers full inventory synchronization with Square.
Ecommerce platform Shopify has released a new plug-in enabling a Shopify store to be integrated into WordPress.
The plugin allows Shopify products (with buy buttons) to be added to any sidebar, page or blog post. It also includes a pop-out shopping cart, so customers can purchase multiple products at once.
The Shopify Ecommerce Plugin is free and can be used with any WordPress theme. Shopify has also released three specially-commissioned WordPress themes, free for a limited time.
Brightpearl's Visualsoft integration enables retailers to:
- Centralise orders, back orders and inventory across multiple sales channels; including brick & mortar stores, Visualsoft storefronts and online marketplaces.
- Integrate customer data from across channels, including B2B and B2C customers.
- Compile and introduce bundles and kits to offer more responsive, customer-focused specials and promotions.
- Support multiple store locations, warehouses and sub-brands.
- Provide real-time margin visibility to make faster trading decisions, maximum control and increased profitability.
"It's great to be working with a vibrant and growing British company like Visualsoft – and helping them compete on a global stage," said Henry Morland, Chief Product Officer, from Brightpearl.
"This integration offers Visualsoft clients a chance to grow with confidence across multiple retail channels, giving them control, efficiency and visibility across of orders, inventory, customers suppliers and accounts. Ultimately, our role is to help retailers focus on what they excel at – being great merchants."
UK ecommerce platform ekmPowershop has made it possible to view orders in progress to help sellers reduce shopping cart abandonment.
ekmPowershop has also release other features and changes including:
- Delivery cost estimates in the shopping cart.
- A less prominent discount code field to avoid encouraging customers to abandon their order to search for a discount code.
Ecommerce platform Shopify has added a new "Timeline" feature for better communication within teams working for the same store.
Timeline gives users the ability to post comments and notes within Shopify, keeping all team communication within the system including the context of orders, customers and products.
Sole traders can also use Timeline, for example to create notes for their own future reference. Those working in teams can use Twitter-style @ mentions to send colleagues an email notification if a message needs their attention.
Timeline allows a specific order, product or customer to be linked, automatically including further details such as product image, price and stock level within the comment.
The new feature is free on all Shopify plans.
Ecommerce platform Shopify has announced that all its stores now support SSL encryption, at no cost to store owners.
All pages, images and other data on over 200,000 stores powered by Shopify can now be accessed using SSL encryption. To acheive this, Shopify have issued and set up SSL certificates for every store they host, at no additional cost to existing or future Shopify merchants. Store owners will need to activate their SSL certificates in the Shopify control panel then all traffic will be redirected from HTTP to encrypted HTTPS.
HTTPS increases shoppers trust in the store, and is a factor in Google's search results ranking algorithm, says Shopify.
Shopify has always used SSL for the checkout process but other traffic to its websites used unsecured HTTP.
Inventory and channel management tool Kyozou has launched a new version of its webstore module that is up to 20 times faster than the previous version.
Kyozou have been working for the past two years on a stronger, faster and better webstore platform that is competitive with other cloud-based shopping carts. Now Kyozou Webstore 2.0 has been launched and is a feature-rich webstore platform with faster page load times and the ability to handle over 100,000 active visitors per hour.
Google Webmaster Tools reports that a sample Kyozou store has a page loading speed of 86 out of 100, on a par with Shopify.
Each Template Monster design template offers cross-browser compatibility, optimization for search engines, and responsive design from smartphones to widescreen monitors.
The first three design templates for X-Cart by Template Monster are:
- Candles, a warm, cozy and relaxing design with a homely feel.
- Coffee Shop, which has an atmosphere of elegance, serenity and comfort.
- Organic Cosmetics, with green pastel colors and a subtle paper background.
More templates by Template Monster for X-Cart are to come.
UK cloud-based shopping cart ekmPowershop has launched a new checkout design for its merchants' stores.
The new checkout removes all distractions from the checkout, by isolating it within its own flow. The only navigation in the new checkout are buttons to take the customer closer to completing their order.
With fewer distractions retailers should get fewer checkout abandonments and a higher conversion rate.
All of ekmPowershop's standard themes will have a seamless transition to the new checkout. Custom designs may need extra customization to make the checkout match the main site.
The team from CrazyLister have kicked off a global survey of eBay sellers, asking "If eBay could change one thing to improve the sellers' experience, what would that be?"
You can answer the survey here.
CrazyLister co-founder Victor Levitin said, "We are going to make sure that decision makers at eBay get the results of the survey."
Writing on their blog, Levitin continued, "eBay's new management declared a laser focus on the people who made it what it is today – the small and medium businesses – all of us. I truly believe that we can and will make a difference as a community."
Ecommerce management solution RetailOps has released a new extension for the Magento shopping cart, along with a regular product update which includes data import improvements.
RetailOps' Extension for Magento is now live on the Magento Connect marketplace. The extension provides RetailOps customers who use Magento improved performance and functionality over standard Magento APIs by more tightly integrating RetailOps to the Magento platform.
The functionality provided by the RetailOps extension for Magento includes automatic catalog, attribute, image, category and inventory data export from RetailOps to Magento in addition to Magento order processing functions including import into RetailOps, status updates, shipment tracking export, item returns and order cancelation.
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The latest RetailOps feature release adds price attributes to the data import tool, so tiered prices can be imported from flat files. The purchase order module now allows more types of POs to be marked as manually submitted, including Dropship and JIT.
SKU Filtering has been added to the Shipment Wave Tool, so fulfillment waves can be prioritized for specific products.
The cost-based shipment routing system has been upgraded to record and model per-shipment surcharges which are added for JIT or Dropship purchase orders. These settings enable RetailOps to make more accurate routing decisions to save costs and ship orders quickly.
Other changes include minor improvements and bug fixes.
The latest version of shopping cart software X-Cart has added several new features.
X-Cart 5.2.8 includes integration with Pitney Bowes shipping software, providing fully-landed international shipping costs including duties, taxes, brokerage fees, parcel protection and shipping.
Other features include:
- "Operate as this user" which allows sellers to create orders on the customer's behalf.
- New single-page printable invoices.
- Reworked shipping management pages.
- Markups and discounts based on payment method.
- New payment gateway integrations.
- New modules including Custom Order Statuses, Geolocation, Tags, Disable drag'n'drop, Back in Stock notifications.
- Improvements to X-Cart's multivendor (marketplace) mode.
Ecommerce management system TradeGecko has added a feature so sellers can take orders before stock is available, or after stock has run out.
The new feature allows pre-orders and backorders, so sales can be made from next season's product range, for example, or when running low on stock.
TradeGecko will consolidate unavailable inventory into a single purchase order per supplier, and when the goods arrive TradeGecko will mark the orders as shippable so they can be fulfilled.
Shopify have been working with the Amazon Webstore team to make moving to Shopify simple. Merchants can transfer their customer and product data - with zero downtime or service interruptions - and also take advantage of an extended 30-day free trial.
Shopify are also announcing three new Amazon integrations for all Shopify merchants:
- Login and pay with Amazon, so Shopify sellers can use Amazon's payment gateway.
- Fulfillment by Amazon, so Shopify merchants can take make use of Amazon's fulfillment centres worldwide.
- Selling on Amazon, so Shopify merchants can list and sell their products on Amazon directly from Shopify.
"Both Amazon and Shopify are leaders in ecommerce so it's a natural fit that we would enable our retailers to seamlessly run their businesses across either platform," said Harley Finkelstein, Shopify's Chief Platform Officer. "Many of Shopify's existing 175,000+ merchants already use Amazon as a sales channel, and this will bridge the gap between our two companies, with just a few simple steps."
Inventory management solution TradeGecko has released a new B2B webstore platform to beta testing.
New features include:
- Customized price lists for customers.
- Cloud hosting for 24/7 availability.
- Customized store domain name and branding.
- CRM section and the ability to send bulk invites.
Merchants can list products from Sellbrite to their Bigcommerce store, in the same way as other marketplace channels.
Other new features in Sellbrite include bulk inline editing of inventory, easy duplication of products, and product images on the orders page.
Product data feed management tool GoDataFeed has added an integration with the WooCommerce shopping cart.
WooCommerce merchants can now use GoDataFeed to map product data to over 100 shopping channels, automate product updates, track performance, and apply business rules to make bulk changes.
Companion solution GoOrderSync completes the cycle by consolidating and syncing marketplace orders from Amazon, eBay and Rakuten back to the WooCommerce shopping cart.
TradeGecko's Series A funding round reached a total of $6.5M.
TradeGecko was started in Singapore nearly three years ago by three entrepreneurs from New Zealand. It now has nearly 60 employees, customers from 100 countries, and a gross merchandise volume to date of $1B.
TradeGecko has also created a new add-on for cloud-based ecommerce platform Bigcommerce. The TradeGecko inventory management add-on automatically updates inventory and stock levels, helping to eliminate overselling and stock-outs.
A new version of Boost My Shop's Magento Amazon add-on includes support for multiple tax rates per product.
Other changes include compatibility with Amazon Mexico, an improved screen display, multiple ASINs selection, improved EAN matching, and variation support within the Furniture and Decor category.
Source: Boost My Shop
Ecommerce platform Shopify has launched a new "Buy Button" which can be added to any existing website.
The new button can be used on WordPress, Tumblr, Squarespace and any other platform, by embedding an HTML snippet. The button can be styled to match the existing site, and works on computers, smartphones, and tablets.
Shopify also has an embedded shopping cart, so visitors can buy multiple products at once, or come back later to checkout.
Around 5% of Bigcommerce webstores suffered downtime from 1 to 5 April, reports EcommerceBytes.
Bigcommerce's Head of Operations and Site Reliability Scott Baker said the blame lied squarely with their service provider IBM, saying "IBM Softlayer intentionally let their Object Storage cluster fall into disrepair and chose not to scale it... Our engineers placed too much trust in IBM Softlayer and that's on us."
Baker added that Bigcommerce would be moving to an alternative vendor and planning to rely less on a single service provider.
Cloud-based webstore Shopify has added a new breakdown by channel to its dashboards.
A new "Shopify Home" screen is the first page within Shopify admin, and provides an overview across sales channels including online store, physical point-of-sale, and buy buttons. All three channels are included in the package for all Shopify price plans.
Shopify said that more sales channels would be added in the future, but hasn't said if popular marketplaces such as eBay, Amazon and Etsy will be included.
Amazon "seems to be notifying customers today", says Scot Wingo, CEO of ChannelAdvisor Corp., which facilitates retailer sales through Amazon and other web marketplaces. "We have about 100 customers that utilize the Amazon storefront technology. We are working with them to find new solutions."
The service dates from at least 2010 when Amazon launched "a full-featured e-commerce product that enables small- to medium-sized retailers and manufacturers to quickly design, build and manage their multichannel e-commerce businesses using Amazon's technology."
eBay phased out its own small business ecommerce platforms ProStores and Magento Go earlier this year.
Source: Internet Retailer
Cloud-based ecommerce platform Bigcommerce has added three new partners for the enterprise version of its solution.
The three new partners are Groove, Indaba Group and The Plum Tree Group, agencies with hundreds of fast-growing online retail clients.
"We're seeing unprecedented demand in the enterprise space as the ecommerce market continues to grow quickly and more merchants are realizing the benefits of SaaS solutions," said Bigcommerce CEO and co-founder Eddie Machaalani. "We're fulfilling this demand by adding upmarket capabilities to our platform, expanding our partner program, and bringing in top-tier enterprise partners with years of experience who are committed to providing the best experience possible for our clients."
The new partners will work with Bigcommerce teams on customized ecommerce solutions including implementation, design, development, website and conversion optimization, digital marketing, systems integration and web hosting initiatives.
Partners are supported by Bigcommerce with sales leads, exclusive development resources and documentation, dedicated sales and technical support, joint marketing and event support, training and certification.
Cloud-based webstore Shopify has released its physical point-of-sale (POS) app on the iPhone, and made it free for all Shopify merchants.
With the new Shopify POS, sellers can accept cash, credit, debit, and gift cards on the iPhone and iPad.
The iPhone POS is aimed at merchants selling at farmers markets, pop-up stores, or even coffee shops on the weekend. Brick and mortar businesses can also use a more advanced Retail Package.
Shopify merchants in the U.S. and Canada can request a free credit card reader after installing the new app, which works with iOS 7 and above.
Cloud-based shopping cart Shopify has released a new design editor featuring a live preview.
The new Storefront Editor splits the screen into two panels: one for changing elements including colors, fonts, and photos, and the other for a live preview of the store design.
The editor allows store owners to switch between mobile, tablet, and desktop views, and is free for all Shopify merchants.
Magento plugins developer Boost My Shop has released a new version of its Amazon connector Magento Amazon.
The plugin can publish products from Magento to Amazon, update stock and prices automatically, download new orders into Magento, and upload tracking numbers back to Amazon.
New features include an Amazon categories update, a new default for product condition, support for age recommendations, and a search box to more easily find product categories.
Source: Boost My Shop
Open source shopping cart PrestaShop has released a completely free, fully hosted version of its platform.
"PrestaShop is the first in the market to combine open source and cloud technology into one, completely free ecommerce solution," says PrestaShop Founder Bruno Leveque. "Since the first version, our software has helped merchants process more than $15 billion in sales. Our freemium business model enables us to be uniquely positioned in the market. We can provide feature-rich ecommerce technology at the lowest cost possible while our competitors charge license fees or take a percentage of revenue directly from merchants. We're disrupting this industry and making it possible for more merchants to sell their products online with the highest margins possible."
"With the launch of PrestaShop Cloud, merchants in all geographies now have access to a powerful ecommerce solution," says Charles Wells, Chief Product Officer of PrestaShop. "We believe the combination of cloud, plus our product functionality and our localization support is truly unique in the market. The numbers are telling as well. Our pre-launch had an average of 1000 new subscribers per day and after only two weeks, we have more than 20,000 new ecommerce stores running on PrestaShop Cloud."
PrestaShop has an open source community with more than 700,000 members worldwide, including merchants, developers and agencies. PrestaShop's software has been downloaded more than 4.3 million times since 2007, and translated into 65 different languages.
The QuickBooks Online integration synchronizes all inventory and order management data automatically, removing the need for manual entry or data exports. The Bigcommerce integration synchronizes inventory and sales orders between TradeGecko and Bigcommerce, so stock levels are always up to date.
TradeGecko has also updated the design for their public website, with smoother navigation to their Knowledge Base and eBooks, and additional information including a new Getting Started page and product tour.
Finally, TradeGecko now supports connecting multiple Shopify, WooCommerce, Magento, and Amazon sales channels to one TradeGecko account. Each channel can pull data from the same inventory in TradeGecko. The multi-account feature is available to customers on their Business Plan and above.
Ecommerce synchronization tool Wombat has been upgraded with a number of new features.
The enhancements include:
- A new "Jobs" section, giving visibility of background tasks including bulk resolve and bulk delete.
- Flows can now be set up to trigger on multiple events, reducing the total number of flows to maintain.
- Support for requests that return paged data.
- A simpler and more efficient search feature.
Multichannel management tool Stitch has added support for popular Wordpress ecommerce plugin WooCommerce.
Stitch can now be used to managing orders, inventory and shipping for WooCommerce alongside other sales channels. WooCommerce has expanded to run over 380,000 sites, in only 3 years.
Next, Stitch Labs plans to integrate with QuickBooks Online, as well as implement new reporting tools.
Source: Stitch Labs
The new integration allows sellers to receive sales orders from physical stores, and automatically synchronize inventory levels across all sales channels.
Shopify POS can be used for selling at temporary locations such as trade shows, fairs and markets as well as physical stores.
Marketplace management tool Stitch has added support for ecommerce store platform Magento.
The integration means Stitch can synchronise inventory and orders between Magento and other supported sales channels including eBay, Amazon and Etsy.
Stitch also reports on sales, stock and performance for each channel. The integration is available now and Stitch offers a 14-day trial.
Source: Stitch Labs
Retailers using PrestaShop will be able to show personalized product recommendations, send triggered emails and view real-time analytics based on each customer's unique behavior. The Nosto module is available free of charge in PrestaShop's Back Office as well as in the Add-Ons marketplace.
"We want our e-merchants and online consumers to get the best out of PrestaShop and its partners. This partnership with Nosto gives our merchants enterprise grade product recommendations, a feature that adds even more diversity to PrestaShop's already powerful software", said Benjamin Teszner, CEO of PrestaShop. "Building partnerships with other industry leaders is just one of the ways we continually improve and adapt our software to our merchants' needs."
Nosto is used by over 2,000 retailers including The ICONIC, Lush, Björn Borg and Bauhaus, and claims to increase conversion rate by 65% and average order value by 25%.
Online store platform Shopify has a new "market" for highlighting the best Black Friday and Cyber Monday offers from retailers on its platform.
The Shopify Holiday Market contains discounts of up to 50% off from over 70 merchants, covering apparel, accessories, electronics, music and more.
Black Friday is the busiest online and offline shopping day of the year, and Cyber Monday is an online-only equivalent. Many retailers offer special discounts to attract shoppers on these days.
The POS integrations will allow reporting on customers and sales across both offline and online channels, to provide a consistent view of customer behavior and product performance. Online marketing campaigns will be trackable to in-store shopping, and closely targeted promotions will be possible.
"Traditionally, providing an integrated shopping experience and having a holistic view of every customer has been limited to the top one percent of retailers" said Tim Schulz, senior vice president of product for Bigcommerce "With this product we're making omnichannel capabilities truly convenient and accessible to merchants of all sizes."
More than 30 percent of Bigcommerce merchants also operate brick-and-mortar stores. Lightspeed POS is used by 21,000 small- and medium-sized retailers, and NCR does business in 180 countries. NCR Silver is its iPad and iPhone-based POS software.