Software News tagged "Social Media"

Ecommerce helpdesk system XSellco Fusion can now be used to support customers through social networks Facebook and Twitter.

Sellers can connect their Facebook and Twitter accounts to Fusion and start responding to customer messages in a matter of minutes. Fusion's "Sales Insights" functionality allows sellers to quickly look up orders from connected sales channels, view customer details and respond to messages from social media.

XSellco CEO Victor Corcoran said, "Finding ways to scale effective multichannel customer support is a challenge for many companies. Social media is the new arena for customer support, so we're thrilled to be able to offer our users a social solution - the ability to engage with their customers on Facebook & Twitter directly from Fusion."

A study by Bain & Company, showed that "when companies engage and respond to customer service requests over social media, those customers end up spending 20% to 40% more with the company." Another study by Gartner found that "failure to respond via social channels can lead to a 15% increase in the churn rate for existing customers".

Source: XSellco

Ecommerce platform BigCommerce is rolling out support for Pinterest Buyable Pins to all its US merchants.

Buyable Pins on Pinterest provide shoppers with the ability to browse and purchase products directly on Pinterest. The feature is rolling out to all US BigCommerce stores.

Buyable Pins enable Pinterest's 100 million active users to purchase products directly on Pinterest's mobile apps. They also appear in Pinterest's dedicated Shop section.

To start using Buyable Pins, merchants need a Pinterest business account. Then they can connect their store to Pinterest in the BigCommerce control panel. Next they apply to sell on Pinterest and send their BigCommerce product catalog. The application process can take up to a week.

Orders generated through Pinterest Buyable Pins appear in the BigCommerce control panel alongside ordinary store orders. Inventory levels are synced automatically.

Buyable Pins are only available to merchants selling in the US that meet Pinterest's merchant policies and advertising guidelines. Buyable Pins are currently limited to merchants using PayPal powered by Braintree; support for additional gateways will be added soon.

Source: BigCommerce

Ecommerce platform Shopify is now integrated with Facebook Messenger so store owners can provide customer support and send other ecommerce communications through Facebook.

By integrating with the new Facebook Messenger Platform, Shopify now allows merchants in the US to provide customer support, automatically send order confirmations, shipping updates, push notifications, and more, through Facebook Messenger.

"Messaging apps are enabling us to rekindle the conversations we are used to having in person with retail businesses, and recapture some of the lost intimacy that comes with shopping online," said Brandon Chu, Senior Product Manager at Shopify. "Our decision to integrate with Messenger and build commerce bots, is designed to help merchants develop deeper relationships with their customers, and give them an opportunity to reinforce their brand's personality."

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Shopify has also announced an agreement to acquire privately held company Kit CRM Inc., a virtual marketing assistant that leverages messaging to help businesses market their online stores.

Founded in 2013, Kit helps manage small businesses' marketing tasks so that entrepreneurs can focus on other aspects of their business. Kit allows businesses to run targeted ads on Facebook and Instagram, post updates to their Facebook Page, make recommendations based on store activities, and more, all via text messages. Last month, Kit also introduced an API that allows it to interact with other apps in the Shopify App Store.

Source: Shopify for Facebook Messenger and Kit CRM

Ecommerce platform BigCommerce has announced the availability of its Facebook Shops integration to all BigCommerce merchants.

"The Shop section on Facebook enables fast-growing brands to engage millions of shoppers across new channels and devices," said Tim Schulz, chief product officer at BigCommerce. "Our partnership with Facebook will unlock even more value for thousands of successful BigCommerce stores who want to engage shoppers in a meaningful, relevant way and ultimately sell even more."

BigCommerce merchants who sell to US shoppers can create a custom Shop on their business' Facebook Page, and begin selling individual products or custom collections. Customers can discover new products, subscribe to updates when new items are added and purchase products through Facebook Shops.

BigCommerce intially released its Facebook Shops feature to a limited audience in October last year.

Source: BigCommerce

Cloud-based ecommerce platform Bigcommerce has added support for the new Shop section on Facebook pages.

Bigcommerce now integrates with social media sites Twitter, Pinterest and Facebook, Google Shopping and Square.

Merchants can select products within their Bigcommerce store to send to the Facebook Merchant Area, and from there create product collections they want to feature in their Facebook Page's Shop section. When a Facebook user sees a product they like in the Shop section, they can click on it and be directed to the product page on the merchant's site to complete the purchase or continue exploring other products.

The new Shop section on Facebook Pages is an improved experience over existing third-party Facebook Store apps because it works on mobile devices. More than 1.3 billion people access Facebook through mobile devices each month. The Shop section on Pages also provides a subscribe feature, where customers can receive notifications from stores when additional products and collections are published.

The feature will be available to a limited number of Bigcommerce merchants starting this fall.

Shopify has also added support for the new Facebook Shop section recently.

Source: Bigcommerce

Cloud-based ecommerce platform Bigcommerce has announced a number of new and enhanced technology integrations.

Bigcommerce has a new partnership with ShipperHQ to provide real-time shipping quotes, and reduce shopping cart abandonment due to uncertainty over shipping costs.

ShipperHQ is the number one shipping extension for Magento, and provides merchants with a sophisticated shipping rate calculator and rules engine, allowing merchants to offer their customers accurate, real-time shipping quotes.

ShipperHQ supports UPS, USPS, FedEx, GSO (Golden State Overnight) and LTL Freight Carriers.

The ShipperHQ app is currently only available to merchants on the Enterprise plan, and will be available to the full Bigcommerce merchant base in 2016.

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Bigcommerce has a new partnership with Pinterest to enable Buyable Pins for Bigcommerce merchants.

Buyable Pins are a new Pinterest feature, and appear in user feeds if they are relevant to that user's interests just like regular Pins. Customers can buy on Pinterest by entering their shipping and payment information, and future purchases will only take two clicks. Pinterest orders are fed back to Bigcommerce for standard order processing.

Pinterest Buyable Pins created with Bigcommerce are also Rich Pins, displaying additional product information such as pricing and availability on the Pin.

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Bigcommerce and Square announced an integration in February this year giving Bigcommerce merchants with an offline store the ability to process payments through a connected POS system. Now the integration has been enhanced with real-time inventory synchorization across physical and digital channels to rule out the possibility of overselling.

Source: Bigcommerce for ShipperHQ, Pinterest Buyable Pins and Square

Online store platforms Bigcommerce and Shopify have started offering US merchants the ability to embed "buy now" buttons in their Tweets.

Merchants can choose to include Buy Now "call to action" buttons on both standard and promoted Tweets, allowing their followers to purchase a single product directly from their Twitter timeline.

Twitter started testing buy buttons late last year with major retailers and celebrities including Home Depot, Burberry, Pharrell Williams, and Demi Lovato. The new program makes them available to small and medium-sized businesses selling through Bigcommerce and Shopify.

The Buy Now button is embedded within a Tweet, and allows an instant purchase. Payment and shipping data is stored by Twitter, but payment processing, fulfillment, and ongoing customer communication are provided directly by the merchant.

"Many of our 175,000+ merchants already use Twitter to engage with their audience and now they can sell directly to them in real-time, " said Satish Kanwar, Director of Product, Shopify. "Today's partnership means Shopify merchants are now among the first to use buy buttons on Facebook, Pinterest and Twitter."

"Consumer shopping behaviors are constantly evolving. As the leading cloud-based commerce platform for the mid-market, Bigcommerce stays on top of these trends and translates them into the features and functionality that matter to our merchants," said Brent Bellm, Bigcommerce CEO. "Bigcommerce's Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business."

Twitter Buy Now is in beta and currently available in the US only.

Source: Bigcommerce and Shopify

Ecommerce solution provider Shopify has rolled out a new "Shop" section for Facebook pages.

The new Facebook Shop makes it easy for merchants to showcase products directly on their Facebook Page. Merchants can choose to direct shoppers to their online store or to checkout without leaving Facebook.

Unlike existing Facebook Store apps, the new Shop is mobile-friendly and appears as a larger section on the main Facebook Page. The new Shop section also includes a subscribe button so people can get notified when new products are added.

The feature will be made available for free to all Shopify merchants globally over the coming weeks.

"For the last year, we have been working closely with Facebook on the ‘Buy' call-to-action button and now the Shop section on Pages," said Satish Kanwar, Director of Product, Shopify. "Today's announcement is a big step towards helping our 175,000+ merchants showcase and sell their products to the more than one billion people who visit Pages each month."

Source: Shopify

Cloud-based ecommerce platform Shopify has expanded its testing with Facebook on a new Buy button.

Shopify is creating a solution for its merchants to advertise and sell their products using Facebook's "Buy" call-to-action button. This feature lets consumers purchase products they discover in their Facebook News Feed or on Pages without having to leave Facebook.

A small group of Shopify merchants have already been using the solution to post products with buy buttons, and Shopify is now expanding the beta test to include a wider variety of businesses.

The test is open to invited US-based Shopify merchants only.

Source: Shopify

Cloud-based shopping cart Shopify is the first ecommerce platform to add support for Pinterest's Buyable Pins.

"Buyable Pins can turn Pinterest from a great source of website traffic into a great source of sales," said Satish Kanwar, Director of Product, Shopify. "Our new Pinterest sales channel will give Shopify merchants the opportunity to be among the first to sell using Buyable Pins. These crafters, makers, and unique brands sell the kind of products that Pinterest users love."

Buyable Pins, announced by Pinterest this month, are special types of Pins that include "Buy It" buttons. Clicking the button gives a shopper a simple and secure way to buy products right from the Pinterest iPhone or iPad app, using Apple Pay or their credit card.

To sell on Pinterest, Shopify merchants need to add the new Pinterest sales channel to their account. This will automatically enable Buyable Pins for all of their products found on Pinterest. Then, all Pinterest orders, products and customers will automatically be synchronized with Shopify, just like any other sales channel.

Source: Shopify

Facebook store creator Easy Social Shop has added support for manually-targeted Facebook Ad campaigns.

Easy Social Shop users can choose between automatic ad targeting, based on their shop audience, or set their own targeting using a simple interface.

Source: Easy Social Shop

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