Infopia Launches New Checkout; Announces SEO Improvements
eCommerce solution provider Infopia has enhanced their product with a new eBay certified checkout system and a new Search Engine Optimization (SEO) feature.
The new third party checkout includes alternative credit card support, custom fields and international shipping options. Customers will have the choice to use Infopia’s checkout or eBay’s checkout.
Director of Product Development Anne Vincenti said, "eBay re-defined checkout requirements in order to improve a buyer’s experience, and we’re excited about the compelling and differentiating features we’re able to integrate into that checkout workflow through our own third party checkout."
Infopia storefronts now feature SEO-friendly URLs, showing the structure of clients' inventory database (categories, brands, products) rather than internal codes. The old URLs were sometimes interpreted as duplicate content and ignored by search engines.