Google Replacing Product Search With Paid Ads

Google are to replace their free Google Product Search system with a paid version, first in the US then globally.

The change was announced on the Google Commerce blog today and has been analysed in-depth on the ChannelAdvisor blog.

Software compatible with Google Product Search will require significant changes to work with the new Product Listing Ads (PLA), but Mercent Retail has announced that it has support in place already - claiming to be the first retail technology provider to support the new ads.

Mercent CEO Eric Best said "Through Mercent Retail for Google Shopping, online retailers will now have superior tools to successfully reach and sell to more online shoppers. Our expanded support for Google demonstrates Mercent's ongoing commitment to our Tier 1 retail client base and their profitable growth online. Mercent leads the industry in market-leading technologies and services."

UPDATE 24 June: ChannelAdvisor's original blog post on this news has been removed, so the link above has been changed to a similar post on the same blog.

Tagged: Advertising
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