ChannelAdvisor Autumn 2012 Release Targets Google Shopping and Amazon Repricing
The latest ChannelAdvisor release includes new features for the overhauled Google Shopping, and an enhanced Amazon marketplace repricer.
ChannelAdvisor's Google Shopping management tool tackles the challenge of managing and optimizing Google's Product Listing Ads (PLAs) - which replace Google's free comparison shopping listings. "Google has been one of the most successful marketing outlets for our customers, and the launch of Google Shopping presents an exciting opportunity for us," commented Scot Wingo, CEO of ChannelAdvisor. "Our experience in the industry and established technology allowed us to respond to the new Google Shopping program with a powerful feature that will help retailers be more strategic and successful on this essential online channel."
The improved Amazon repricer introduces control over repricing frequency so popular (or particularly competitive) items can be repriced more often, and a preview feature which shows the result of specific repricing rules compared to other retailers - before repricing actually takes place. "Price is one of the determining factors in winning the Amazon Buy Box, so we have made some powerful changes to our Repricer feature," commented Link Walls, director of product management at ChannelAdvisor. "With the ability to employ advanced strategies, the Repricer is helping our customers succeed and be more profitable on Amazon."
ChannelAdvisor are running three webinars on the release:
- Google Shopping and Repricer, Revealed on September 18
- Google Shopping on September 20
- Tools for Success on Amazon on September 25