SingleFeed Releases Product Filtering Feature
Ecommerce data feed tool SingleFeed has created a new feature to help retailers intelligently filter the products they submit to advertising platforms.
The filters suppress specific products based on criteria such as conversion rate, product category and seasonality.
"SingleFeed merchants carry a diverse range of brands and products that perform very differently on the wide breadth of our supported online marketing channels." says Mike Effle, CEO of SingleFeed. "Our new functionality gives merchants greater control when optimizing their marketing for each channel—including the new paid advertising campaigns for Google Shopping."