eBay to Build Own Pricing Tools Following Acquisition

eBay has acquired price-forecasting startup company Decide.com.

The company's technology will be used to build pricing tools for eBay sellers, to help price items competitively and decide on the best selling format and options. Existing tools serving the same needs include dynamic repricing and marketplace analysis services.

Decide.com, which will be closed at the end of September, advises consumers on whether they should buy a product now or if the price is likely to drop.

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