Shopify Adds Bitcoin Payments, Automatic Pinterest Rich Pins

Hosted shopping cart Shopify has added support for bitcoin payment provider Coinbase, and have partnered with Pinterest to automatically create Rich Pins for Shopify merchants.

Coinbase is an international bitcoin wallet and platform service already used by Expedia and Google. Shopify's Coinbase integration can be used alongside other payment services. Coinbase enables bitcoin payments and refunds, and conversion to US dollars for anyone with a US bank account.

Shopify have also partnered with Pinterest to automatically enable Rich Pins for all Shopify merchants.

Rich Pins on Pinterest contain additional information inside the Pin. There are five types of Rich Pins and it's "Product" Pins specifically that can benefit online retailers, by including real-time pricing and stock availability.

The partnership with Pinterest means that any images Pinned from a Shopify merchant's product pages (by anyone) will automatically become a Rich Pin.

Rich Pins can help sellers by improving click-through rate, making images eligible for Pinterest’s own curated categories such as the "Gifts" feed, and enabling email price notifications if the product price is reduced.

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Finally UK delivery service myHermes has integrated its service with Shopify. The integration allows Shopify sellers to import order data and ship using myHermes.

Source: Shopify for Coinbase and Pinterest and Tamebay for myHermes.

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