ChannelAdvisor Releases Multichannel Ecommerce Statistics
Ecommerce software provider ChannelAdvisor has published the results of an independent study into multichannel ecommerce.
They surveyed over 200 US and UK online retailers, with an average of $3-$5 million in revenue in 2013. Participants were asked about topics including marketplaces, cross-border trade, and digital marketing. Key findings included:
- 84 percent of retailers sell on Amazon, and 63 percent sell on eBay.
- The retailers said the most challenging aspect of marketplace selling is competitive pricing.
- 30 percent of retailers said 21-30 percent of their sales are from international marketplaces
ChannelAdvisor CEO Scot Wingo said "It’s critical that retailers evaluate what the rest of the industry is doing so they can stay on top of innovations. Our survey results show that retailers are taking a multichannel approach to increase their exposure in every stage of the consumer's path to purchase."
More statistics are provided in the Navigating E-Commerce Channels PDF (contact details required).