ChannelAdvisor Acquires E-Tale to Provide Data on Resellers to Brands
Ecommerce software vendor ChannelAdvisor has acquired UK company E-Tale, and its "Where to Buy" solution for brand owners.
E-Tale, founded in 2009, provides a "Where to Buy" plugin to brand name manufacturers, allowing them to show visitors a list of authorized resellers along with product availability data. Customers can then purchase products from a reseller of their choice.
"When you consider branded manufacturers, their contact with end consumers has historically been through resellers," said Scot Wingo, ChannelAdvisor CEO. "E-commerce has ushered in a new generation of shoppers and, with them, new shopping habits that send consumers directly to brands in search of their favorite products. We're thrilled to welcome the E-Tale team and solution to the ChannelAdvisor family. This acquisition can help brands maximize sales opportunities for their products no matter where they are in the online journey."
ChannelAdvisor has included E-Tale's Where to Buy tool in a new "ChannelAdvisor for Brands" initiative which also includes their Marketplaces and Digital Marketing software products.