Mercent Introduces Feature to Help Structure Google Shopping Campaigns
Online retail marketing solution Mercent Retail has added a new feature "Structure Assist" to help sellers organize their Google Shopping Campaigns.
Mercent's Campaign Structure Assist allows retailers to structure ad campaigns around product SKUs, categories, brands, and merchandising promotions.
"Retailers are operating in a highly dynamic and competitive space -- especially during the holiday selling season where for many retailers there is potential to generate half of annual top line revenues," commented Mercent Chairman and CEO Eric Best. "Brands and retailers must get product data structure and quality right first and foremost, in order to profitably optimize retail product and offer visibility through Google Shopping -- now one of the largest online retail channels. With today's announcement, Mercent continues its legacy of providing industry-leading features and technology to grow retailer profits and revenue. Mercent Retail Campaign Structure Assist simplifies critical processes that allow Mercent retail clients to maximize and accelerate their online sales and profits across the most important online channels now during the 2014 holiday selling season."
Google Shopping Campaigns were introduced by Google earlier this year, replacing Product Listing Ads (PLAs). Creating large campaigns can be a time-intensive process which Mercent has simplified with the new tool, which creates new campaigns in bulk using a retailer's full product catalog.
Mercent is used by over 550 retailers, and supports ad platforms such as Google Shopping Campaigns, Amazon Product Ads and Bing Product Ads; social shopping channels like Pinterest and Houzz; online marketplaces including Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter).