Dealertrack Partners with Hyundai

Online marketing software for vehicle sellers has partnered with Hyundai to make its system available to all 830 Hyundai dealers in the US.

Parent company Dealertrack made an agreement with Hyundai Motor America establishing Dealertrack and as endorsed providers in the Hyundai Dealer Digital Marketing Program.

"The partnership with Dealertrack will allow our Hyundai dealers to leverage Dealertrack's connected digital marketing solutions to bring more efficiency and value to the shopping and purchasing processes," said David Tourtlotte, senior group manager, Retail Marketing, Hyundai Motor America. "At Hyundai, we focus on providing an empowered automotive shopping experience to ensure all touch points with our brand – from online to in-store – are positive and rewarding."

"As the automotive retail landscape evolves, and the online and in-store car shopping experience continues to converge, our partnership with Hyundai will help their dealers transform their businesses," said Wayne Pastore, senior vice president and general manager, Digital Marketing, Dealertrack. "This partnership builds on an already strong working relationship between Dealertrack, and Hyundai and will help Hyundai dealers attract, engage and convert more online vehicle shoppers than ever before, and build and grow their businesses."

Participating Hyundai dealers will receive:

  • Hyundai-branded dealership website.
  • Automated Hyundai data and content.
  • A link to the dealer's website from Hyundai's online Dealer locators.
  • Special pricing on Digital Retailing, Advertising and Managed Services.

As well as's online marketing solution, Dealertrack provides the industry's largest online credit application network, connecting more than 20,000 dealers with more than 1,500 lenders.


Tagged: Vehicles
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