Neteven Collaborates with Alibaba's Tmall

European marketplace management software supplier Neteven has released an integration with Alibaba's Tmall Global marketplace.

Retailers and brand owners can manage their selling process on Tmall Global using Neteven, including product creation, translation, inventory and orders.

Greg Zemor, CEO of Neteven, said, "Following our European expansion, more than half of Neteven's clients are now based outside of France. All our European clients use our solution to trade locally, in Europe or in the US. The logical next step was to open their distribution to the largest and fastest growing e-commerce market in the world - China. We are now deploying our clients on this huge market and look forward to making our collaboration with Tmall Global a great success."

"Europe is a key strategic focus for Tmall Global and our aim is to help brands and retailers reach Chinese consumers that are eager for their products," said Shaoming Yang, Head of Tmall Global Europe. "To extend our reach we work with trusted and respected organizations such as Neteven to build an ecommerce ecosystem that works for both consumers and brands."

Launched in April 2008, provides a premium shopping experience for Chinese consumers in search of top-quality branded merchandise. Tmall Global, launched in 2014, enables brands outside China to sell directly to millions of Chinese consumers, without a Chinese business license.

Source: Neteven

Tagged: Marketplaces
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