Brightpearl Announces Collaboration With Alibaba.com
Ecommerce management tool Brightpearl has partnered with China's Alibaba.com.
Brightpearl merchants can now access Alibaba.com's wholesale suppliers, and source products, from within the Brightpearl platform. Merchants can also create products directly in Brightpearl from Alibaba.com listings.
"Source from Alibaba.com offers our merchants access to thousands of products from a wide variety of suppliers," said Scott Hill, Product Manager at Brightpearl. "Our research has shown that in areas like apparel, consumer electronics, jewelry, beauty and personal care, Alibaba.com Wholesale supplier prices are typically up to 30 percent more cost effective."
Purchases from Alibaba.com are automatically recorded within Brightpearl, including the product name, supplier details and a link to the product page.
"The collaboration between Brightpearl and Alibaba.com will be a real asset as it allows us to easily source new products at lower price points to sell through our multiple channels," said Tim Elliott, Online Retail Manager at 5m Enterprises. "Going forward we expect ‘Source from Alibaba.com' to be an important method of diversifying our product portfolio."