Bigcommerce Expands Enterprise Analytics; Launches Automated Product Ads

Ecommerce platform Bigcommerce has extended its enterprise analytics to all users, and launched a new social media product ads feature.

The analytics tools, created by third-party developer Jirafe, was previously only available to merchants on the Enterprise plan. It is now available to all Bigcommerce stores at no extra cost. Bigcommerce is creating instructional demos, webinars, in-product tips and blog posts on the new feature.

Reports include a real-time dashboard, overview dashboard, merchandising report, marketing report, orders report, customer report, purchase funnel, and abandoned cart report.

"My advice to other merchants is that you will use Jirafe more than other analytics solutions and it is more accessible," said Justin Winter, co-founder of Diamond Candles. "It also has better UI/ UX design, and you get more immediate insights to surface to the top without a degree in web analytics."

Bigcommerce previously released a set of Insights ecommerce reports for an additional fee.

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Bigcommerce has announced a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. Built to support the needs of both high-volume retailers as well as new online businesses, the Bigcommerce advertising platform enables brands to easily create, launch and optimize product ads on Facebook and Twitter.

"The global reach of social platforms like Facebook and Twitter present a massive opportunity for our merchants to promote their products and attract new customers," said Tim Schulz, chief product officer for Bigcommerce. "This unique, integrated advertising solution is an example of how we continue to invest in building the industry's best platform for merchant success with a comprehensive set of tools designed to help our clients grow and scale their business."

The platform is available to U.S.-based merchants through the Bigcommerce Marketplace. Advertising purchased through the platform is subject to a 20 percent service fee.

Source: Bigcommerce for Enterprise Analytics and Automated Product Ads

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