Shopify Launches New Shop Section on Facebook Pages
Ecommerce solution provider Shopify has rolled out a new "Shop" section for Facebook pages.
The new Facebook Shop makes it easy for merchants to showcase products directly on their Facebook Page. Merchants can choose to direct shoppers to their online store or to checkout without leaving Facebook.
Unlike existing Facebook Store apps, the new Shop is mobile-friendly and appears as a larger section on the main Facebook Page. The new Shop section also includes a subscribe button so people can get notified when new products are added.
The feature will be made available for free to all Shopify merchants globally over the coming weeks.
"For the last year, we have been working closely with Facebook on the ‘Buy' call-to-action button and now the Shop section on Pages," said Satish Kanwar, Director of Product, Shopify. "Today's announcement is a big step towards helping our 175,000+ merchants showcase and sell their products to the more than one billion people who visit Pages each month."