Bigcommerce and Shopify Introduce Twitter Buy Now Buttons
Merchants can choose to include Buy Now "call to action" buttons on both standard and promoted Tweets, allowing their followers to purchase a single product directly from their Twitter timeline.
Twitter started testing buy buttons late last year with major retailers and celebrities including Home Depot, Burberry, Pharrell Williams, and Demi Lovato. The new program makes them available to small and medium-sized businesses selling through Bigcommerce and Shopify.
The Buy Now button is embedded within a Tweet, and allows an instant purchase. Payment and shipping data is stored by Twitter, but payment processing, fulfillment, and ongoing customer communication are provided directly by the merchant.
"Many of our 175,000+ merchants already use Twitter to engage with their audience and now they can sell directly to them in real-time, " said Satish Kanwar, Director of Product, Shopify. "Today's partnership means Shopify merchants are now among the first to use buy buttons on Facebook, Pinterest and Twitter."
"Consumer shopping behaviors are constantly evolving. As the leading cloud-based commerce platform for the mid-market, Bigcommerce stays on top of these trends and translates them into the features and functionality that matter to our merchants," said Brent Bellm, Bigcommerce CEO. "Bigcommerce's Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business."
Twitter Buy Now is in beta and currently available in the US only.