Marketworks launches Channel Feeds

Hosted auction management Marketworks (formerly Auctionworks) has announced "Channel Feeds", a feature that automatically feeds product information to shopping comparison sites including Shopping.com, Froogle, Yahoo! Shopping, and Kelkoo (in the UK). This new feature integrates with Marketworks’ inventory and sales automation solution.

There are no extra Marketworks fee to use Channel Feeds but customers will pay the comparison sites a per-click charge for the resulting traffic.

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