Mamaya Releases Dynamic Product Ads for Instagram

Ecommerce ad management tool Mamaya has introduced dynamic remarketing product ads that work with social network Instagram.

Mamaya analyzes store catalog, orders, reviews, customer behavior and 3rd party triggers then automatically generates personalized product ads.

Mamaya now supports ads on Instagram, in addition to Facebook. When a user visits a product page on an online store and leaves without making a purchase, they will see an ad for that specific product in their Instagram feed.

Source: Mamaya

Tagged: Advertising
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