HubLogix Acquires Competitor OrderPigeon
Ecommerce automation platform HubLogix has acquired competing company OrderPigeon.
The business will operate under the HubLogix name and will integrate OrderPigeon's proprietary SaaS order management platform into its architecture.
With the acquisition, OrderPigeon co-founder Christian Hassold has joined HubLogix as CEO. HubLogix founder Kurt Heinrich will now lead the product team. OrderPigeon co-founder and CTO, Cagdas Ucar, will now lead the software engineering department for the combined company.
Christian Hassold said, "We are the only ecommerce order automation solution with a global network of distribution and fulfillment partners that are able to support the increasingly complex needs of online retailers. We are excited to grow the business with the combined team."
The deal was backed by two long-time investors: Atlanta-based Mosley Ventures and Boston-based Sigma Prime Ventures. They worked with OrderPigeon founder and CEO, Christian Hassold and HubLogix founder, Kurt Heinrich, to orchestrate the acquisition.