Lengow Integrates With Bing Shopping

Ecommerce feed management tool Lengow is now integrated with Microsoft's Bing Shopping.

The integration, part of a new global partnership with Microsoft, provides Bing Shopping data feeds for Lengow users in the UK, France and Germany.

"This exciting new partnership with Microsoft offers the chance for online retailers to reach over 615 million unique users, on Bing's worldwide Network*, by publishing their product catalogue on this channel," says Mickael Froger, Lengow's co-founder & CEO.

As Microsoft's preferred technology partner to roll out Bing Shopping in Europe, Lengow will enable online retailers to optimise, manage and promote their product catalogue on Bing Shopping. Lengow's platform provides feeds to marketplaces, comparison shopping engines, retargeting platforms, social networks and more, and is used in over 45 countries.

"We are delighted to integrate with Lengow platform and therefore offer the Bing Shopping service to ecommerce players and allow them to be ever more effective in their digital marketing campaigns," said Cedric Chambaz, European Marketing Director at Microsoft Search Advertising. "Visual representation is having an increasing impact on brand and product image. Bing Shopping is giving Lengow's clients the ability to bring product image to the forefront of SEO campaigns, which will be ever more targeted and personalised for the benefit of customer experience and engagement."

Source: Lengow

Tagged: Advertising
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