Competera Launches Price Index Feature

Price monitoring tool Competera has launched a new feature which visualizes the price positioning of products, product categories, and leading brands.

The new feature, called "Price Index", uses a store's whole product range to show the price position of competitors or the market in general.

Price Index is one tool within Competera Price Intelligence, which displays how price position correlates to the market, and to particular competitors or certain categories of products. Benefits include:

  • Discovering how competitors influence sales performance and revenue.
  • Understanding the position of your own company within the market.
  • Finding out which product categories are most sensitive to competitors' changes.
  • Awareness of the price positioning and sensitivity of your online store towards the market and certain players.

Price Index can be filtered by competitor segment, product category, brands and more.

Source: Competera

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