ChannelAdvisor Adds Support For Fruugo Marketplace
Multichannel management solution ChannelAdvisor Marketplaces now supports international marketplace Fruugo.
When a retailer lists on Fruugo, their products can go live on up to 32 different country-specific versions of the Fruugo site, using 17 different languages and 21 different currencies. Each country site is fully localized to the customer in terms of language, currency, payment method, product availability, shipping and pricing. Shoppers have the ability to add multiple products into their Fruugo shopping cart from multiple retailers, even if the retailers are based in different countries.
"We're always looking for new ways to help retailers and branded manufacturers scale to new audiences and regions, so we're excited by the unique opportunity that Fruugo offers our customers," said Mike Shapaker, vice president and managing director, EMEA at ChannelAdvisor.
"Fruugo's platform empowers customers to have a truly global shopping experience by giving them access to products from a wide range of categories from retailers around the world. It's an interesting marketplace model and one we think ChannelAdvisor customers will be able to leverage to expand to new regions."