ManageByStats Adds Facebook Custom Audience Export
Amazon analytics system ManageByStats has added a new export designed for creating Facebook Custom Audiences from Amazon customer data.
ManageByStats has added an option that allows users to create a list formatted specifically for Facebook with one click.
The Facebook-formatted list includes "real email" and phone number columns. Real emails and phone numbers are not needed for the file to work with Facebook, but they do increase audience match results. ManageByStats can acquire real emails and phone numbers for sellers using their Appends service.
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ManageByStats has also added an option in their SellerMail module to send emails either per order, shipment or item. Previously ManageByStats would send emails for every item ordered, which meant buyers would get multiple emails if they bought more than one item in an order.