Competera Launches New MAP Monitoring Tool
Price monitoring software company Competera has released a new Brand Intelligence product for product manufacturers.
Competera Brand Intelligence provides features including:
- MAP monitoring with flexible filtration
- First MAP violation detection with automatic offender notification
- Price violation dynamic analysis by product or retailer
- Product benchmarking
With this tool, brand managers can quickly identify MAP violators, and see the percentage of assortment with violations by any retailer.
The "first violator" feature helps brands identify the first retailer to lower their price below MAP, causing other retailers to lower their price in response.
The tool also gives brands the ability to research marketplaces, resellers and price comparison sites to track the price positioning of authorized resellers as well as unauthorized ones.