Seller Labs Ignite Introduces Scheduling for Amazon Sponsored Products Ads
Amazon PPC ads management tool Ignite has released a new feature which gives sellers the ability to control when ads run and for how long.
Ad Scheduling is a Seller Labs exclusive feature not found in Amazon's Seller Central or any other third-party Sponsored Products Ads software. The feature is currently in beta and gives sellers control over the timing of their Sponsored Products ad campaigns.
Ad Scheduling can set ads to run for specific hours and days with no manual pausing or resuming. The feature can be used to automatically turn off ads during periods when conversion rates are low, to test ads at different times of the day, or to run ads only in the evening when competitors have exhausted their budgets, for example.
Source: Seller Labs