Ignite Adds Bid+ and Headline Search Ad Reports
Amazon ads management tool Ignite has added new features including integrated Bid+ support and reporting on Headline Search Ads performance.
Amazon's new Bid+ feature, which allows Amazon to increase PPC bids on the seller's behalf, is now available within Ignite. Bid+ can be a valuable tool if sellers are willing to let Amazon up bids based on Ad Placement reports and Amazon's own internal ad metrics.
Headline Search Ads are available to brand owners using Amazon's Brand Registry. Sellers using HSAs can now use Ignite's sophisticated reporting and graphs instead of Seller Central's limited features, and easily compare performance with Sponsored Product Ads.
Source: Seller Labs