Brightpearl Partners With Ad-Lister to Provide Marketplace Listing Capabilities
The integration allows users to:
- Export products to Ad-Lister, which can then post listings to sales channels like eBay, Amazon, BigCommerce, Magento and Shopify.
- Import products from Ad-Lister then manage inventory and prices for those products from Brightpearl's interface.
- Update product information for existing items, such as titles, descriptions, prices and inventory.
"Merchants can use Ad-Lister to make their listing management workflows more efficient, whilst Brightpearl retains control of all inventory and order management," explains Brightpearl's VP of Product, Scott Hill. "We wanted to leverage their profile management technology, and they had support for the major channels we care for."
Ad-Lister is a listing tool that can be used to create mobile responsive listings for multiple marketplaces and webstores. Other benefits include the ability to view a competitor's sales history.
Ad-Lister's founder, Sean Sale, said: "Ad-Lister's in its thirteenth year now. And the reason why it was built is because listing onto platforms is difficult. We've now got integrations to all the leading platforms like Amazon, Magento, Shopify and BigCommerce, alongside eBay. So we're a one-stop shop for listing onto multiple platforms."