ManageByStats Adds Facebook Custom Audience Synchronization
Amazon seller analytics system ManageByStats has added an option allowing users to synchronize customer data directly with Facebook.
ManageByStats has long offered the option to create Facebook-formatted files of customer data for upload, but have now added the option to set up automatic synchronization with Facebook. The synchronization option allows users to specify and create custom audiences on Facebook, and set rules so that new customers are added automatically to the specified audience.
"Facebook advertising is one of the new industry standards," says Philip Jepsen, CEO of ManageByStats, "if not the standard. We've been helping our users generate customer lists for some time now, but it's been a multi-step process. You create and generate the list of your customers, then upload that list to Facebook. It's easy, yes, but at the rate things are moving today our users were in need of something that did the whole process for them, automatically. We now have that option."
Full Amazon customer information is available in ManageByStats, including order history and other data that can be used to create targeted lists for use on Facebook.
ManageByStats is a suite of tools for Amazon sellers, with a robust set of customer management tools, in addition to full sales info and reporting, graphing and visualization of trends, inventory management and alerts, keywords and Amazon sponsored ads management, automated emails and more.
Source: Digital Journal