ManageByStats Adds Amazon PPC Ads Management Tool
Amazon selling software ManageByStats has a new feature for managing and optimizing Amazon Sponsored Products advertising campaigns.
Philip Jepsen, CEO of ManageByStats, said, "This tool has been in development and testing, and we've now released it wide so all users can take advantage. Fundamentally it greatly simplifies user interactions with Amazon Sponsored Ads, making it a snap to oversee what's happening from the Campaign level all the way down to individual keywords, with tools to easily adjust bids, take bulk actions and set targets."
The new Advertising tool runs within the ManageByStats software and can be used to monitor campaigns, ad groups and keywords. It facilitates full control and easy views from the big-picture down to detailed specifics, with clear recommendations that users can accept or modify, then implement with a single click. A trial version will be available.
"This first version adds features, enhances and makes easier the current Amazon experience," said Jepsen. "That alone is huge, as oversight of Amazon's sponsored ads within their interface can be trying. Our next version will go further, with a type of AI, or artificial intelligence, that will actually advise you on steps to take to really make your ads perform."
Source: Digital Journal