ChannelAdvisor Partners With TrueCommerce and Motoroso
Ecommerce software provider ChannelAdvisor has partnered with supply chain integration platform TrueCommerce and automotive marketplace Motoroso.
The TrueCommerce partnership creates a leading integrated network of marketplaces, wholesale channels, dropship vendors, fulfillment partners, and business systems on one unified cloud-based platform.
"As we continue to see rapid change in how commerce is conducted for virtually every merchandise category, it's unlocking new channels for brands to grow while also bringing great pressure on supply chains," said Mike Cornell, TrueCommerce CEO. "To address this challenge, TrueCommerce has partnered with ChannelAdvisor to help our customers accelerate their growth in fast-emerging digital marketplaces. Our global supply chain commerce network will enable brands and merchants on the ChannelAdvisor platform to integrate more deeply with their critical business systems, vendors, and fulfillment partners."
Motoroso is an interactive platform that connects automotive and powersports enthusiasts with products and social-rich content. ChannelAdvisor is the first third-party integrator to collaborate with Motoroso, allowing brands and retailers to compete in a major business vertical.
"ChannelAdvisor is very excited about supporting brands and retailers who sell on the Motoroso Marketplace for automotive and powersports parts and accessories," said Curt McDowell, Director of Strategic Partners and Category Management at ChannelAdvisor. "With its heavy focus on content discovery, driven by its emerging video production capabilities, we feel that Motoroso will be a premier marketplace destination where the next generation of shoppers will go to get their motors parts and gear."