Efficient Era Releases Ad Tool Improvements
Tool for Amazon sellers Efficient Era has updated the Dashboard and Product Performance pages in its Ad Tool.
The new Dashboard shows exact numbers on metrics inlcuding Bid Adjustments, New Keywords, Match Type Changes, and more. It also shows an expanded view of campaign performance graphs.
The new Product Performance section shows summaries of the products with Lowest Impressions, Lowest CTR, Lowest Converting, and Highest ACoS. Users can also adjust the Target ACoS for a specific product.
Source: Efficient Era