Feedvisor Adds Advertising and Brand Optimization Capabilities
Amazon seller software company Feedvisor has added new advertising and brand management features to its platform.
"Price competition used to be the primary concern of those selling on Amazon, which is why we created our industry-leading repricing solution," said Victor Rosenman, CEO, Feedvisor. "Since then, Amazon, its pricing mechanisms, and the challenges facing its 1P and 3P sellers have become increasingly more complicated. To tackle this growing complexity, we built a comprehensive optimization and intelligence engine for pricing, advertising, and brand management that empowers large sellers — and now major brands, retailers, and private labels — with the data-driven actions and insights necessary to grow their Amazon businesses profitably in the face of stiff competition."
Feedvisor has aligned these expanded capabilities to meet the needs of brands, who require robust advertising and brand optimization strategies to achieve growth. One of the biggest opportunities for brands to make an impact on Amazon stems from the company's growing focus on advertising. In 2018, Amazon solidified its place as the No. 3 digital ad seller in the United States, with its revenue doubling from 2017. By 2021, the e-commerce leader's advertising revenue is projected to surpass its cloud computing business, AWS.
Feedvisor's new advertising and brand optimization platform enables brands, who have historically been hesitant to sell on Amazon, to connect with millions of loyal Amazon customers by automating processes and simultaneously increasing ROI. Clients have seen a 35 percent increase in impressions, with additional results showing a 42 percent increase in click-through rate and a 46 percent decrease in advertising cost of sales (ACoS) since implementing Feedvisor's advertising and brand optimization technology.