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Competera is a dynamic pricing solution for midsize and enterprise retailers, who need competitive data and price monitoring for price optimization.
Competera helps ecommerce and brick and mortar retailers calculate demand, sales, and margins and optimize pricing to increase margins and turnover. Competera uses AI-based algorithms for data scraping to offset errors and guarantee 95% data quality in their SLA.
|Access Via||API, Chrome Extension, Web Based / SaaS|
|Price Comparison||Google Shopping|
Pricing platform Competera has released two updates to their system in the last month.
Users can now benefit from higher quality product matches, by blacklisting incorrectly matched URLs so they are not matched again in the future.
Prepaid users can also control and plan their Competera budget in real time, through a new billing page showing their current balance, a graph of monthly spending and the expected date of the next payment.
Finally, Competera's users can obtain competitive data from price comparison websites and synchronize data via API up to five times faster than before.
Pricing platform Competera has a number of new features in its latest release.
Competera has enhanced the stability of the platform, and introduced a new automated product search service, as well as automated product rematches and its own Google Chrome extension.
Competera's new search matches service uses unique product identifiers (UPC, EAN, MPN, ASIN, ISBN, among others) to search for products. All the product matches are verified, and a match/mismatch decision provided. Only exact matches are included in the final list delivered to the user.
Automated rematches uses automatic algorithms, significantly accelerating product matching. Competera users can fine-tune the frequency of rematches: once per 21 days (free of charge), daily or weekly (at an extra cost, but cheaper than manual matching).
Competera's new Google Chrome Extension allows users to analyze data outside Competera's dashboard. It analyzes prices, product matches and the freshness of collected data while combing through product pages on the website of the retailer or competitors. The extension shows product data including:
- Current price at your own and your competitors' store;
- Price percentage ratio;
- Time of data updates;
- Price dynamics for the past month.
Competitor price monitoring tool Competera has added a new dashboard module allowing users to adjust their service-level agreement.
Merchants can increase the guaranteed percentage of data delivery or speed up the matching process. The new values will be automatically sent to a Customer Success Manager.
Other new features in Competera include:
- Notifications and editing of product matches
- The ability to filter customer support tickets by type and status
Competitor price monitoring tool Competera has changed the way information is displayed in its Product Report.
Product data is now grouped by topic, and more details about the data quality are available. Retailers can now see the date of the last comparison, the number of checks, etc. and make changes directly on the card.
The graph of product price changes was also altered to make it easier to check competitors' price changes. A thick gray line shows the changes in the retailer's prices, and a gray area shows the entire market from the minimum to the maximum price. On the same graph, a retailer can display competitors to see how their prices have changed.
Competitor price monitoring tool Competera has released a new feature which reports on the quality of competitor data collected.
Competera users can track competitor data health, current scanning status, and see when and why data anomalies occurred.
A new dashboard shows:
- The general state of the collected data.
- Current scanning status of data delivery.
- Which competitors' stores caused problems.
- Number of product matches with a high price divergence.
- History of scanning to see when the problem with the data collection occurred.
Price monitoring software company Competera has released a new Brand Intelligence product for product manufacturers.
Competera Brand Intelligence provides features including:
- MAP monitoring with flexible filtration
- First MAP violation detection with automatic offender notification
- Price violation dynamic analysis by product or retailer
- Product benchmarking
With this tool, brand managers can quickly identify MAP violators, and see the percentage of assortment with violations by any retailer.
The "first violator" feature helps brands identify the first retailer to lower their price below MAP, causing other retailers to lower their price in response.
The tool also gives brands the ability to research marketplaces, resellers and price comparison sites to track the price positioning of authorized resellers as well as unauthorized ones.
Competitor price monitoring tool Competera has been relaunched with a new pricing platform consisting of three major modules.
Competitive Data helps sellers obtain up-to-date information about their competitors. Users can see complete and timely information about the market and competitors, with a guaranteed 95% data accuracy.
Price Management helps integrate prices, stock availability, and promo activity of competitors, by monitoring price decisions and prices. It helps retailers take a proactive approach to pricing.
Price Optimization helps predict profit, demand, and buyers' behavior resulting from a particular change. The foundation of this product is qualitative data, flexible and customizable processes, as well as machine learning technologies, statistics and big data operations.
Price monitoring tool Competera has launched a new feature which visualizes the price positioning of products, product categories, and leading brands.
The new feature, called "Price Index", uses a store's whole product range to show the price position of competitors or the market in general.
Price Index is one tool within Competera Price Intelligence, which displays how price position correlates to the market, and to particular competitors or certain categories of products. Benefits include:
- Discovering how competitors influence sales performance and revenue.
- Understanding the position of your own company within the market.
- Finding out which product categories are most sensitive to competitors' changes.
- Awareness of the price positioning and sensitivity of your online store towards the market and certain players.
Price Index can be filtered by competitor segment, product category, brands and more.
Competitor price monitoring tool Competera has a new repricing feature allowing users to change prices from within the system.
The "Repricing Platform" can change prices according to business rules, market data and competitor analysis. Competera can transfer updated prices via API directly into supported storefronts.
Pricing rules can, for example, always keep prices lower than a specific competitor. After analyzing the market, Competera will recommend price changes or provide comments such as "Competitor's product not available. Raise the price." Competera's recommendations can be approved or declined by the user then sent to the storefront.
Ecommerce analytics tool Lokad has integrated with Competera to provide competitor pricing data.
The integration enables Lokad users to access their competitor's prices within Lokad. That enables automatic price comparisons, reporting on sales against competitors' prices, and creating pricing strategies taking both both in-house data and competitors' data into account.
Competera is a competitive price monitoring app which extracts prices from websites and generates a matrix of matched products and prices.
Lokad has also added a native integration with warehouse management software SkuVault. Lokad can import data from SkuVault in a single click or automatically on a schedule.
Finally, Lokad has a new function for using historical currency exchange rates. The forex() function enables retailers buying and selling internationally to use exchange rates in their Lokad dashboards and reports.
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The Supplier Says
Price monitoring software and competitors price tracking tool for eCommerce retail and brands' price
How to make sure you have the optimal price position?
?? how sensitive is the demand for a price position
?? how different do price strategies affect sales
?? how will price changes for one SKU affect sales of others
?? which prices would be optimal to maximize sales or margins
Making sure e-commerce retailers know the data-based answers, Competera suggests such benefits:
Full Stack Coverage
- Pricing data from any brand
- Pricing within major international markets
- Historic and current pricing, promotion, stock data, tracked weekly, daily, and hourly
- Currency adjustments to USD or local currency views for local inflation analysis
- Easy comparisons between brands, countries, categories, or individual items
- 360 degree view on crawling errors SLA - 98%
- Ongoing usage stats and metrics quality check
- Self-learning algorithms for data collection
- Premium Support with less than 5 min for respond
- Ticket tracking system
- Data streaming to ERP
- Shopping Carts integration
- Access through your own platform
- Insightful dashboard & Custom reports development
- High frequency and custom schedule
Competera, 4 October 2017