If you’re an online retailer, the goal is simple: Make it as easy as possible for customers to find, buy and return their products. Whether you’re just starting out or have been in business for a long time, there are plenty of ways to optimize your site to help customers get what they want.
In this post, we’ll show you seven strategies that will help increase sales and keep them coming back.
Online Shopping Strategies
Take Advantage of Content Marketing
Content marketing is a great way to attract customers and build brand awareness, but it can also be used for a number of other purposes. Here are some examples:
Show your Expertise
Content marketing can show your expertise. In other words, if your business has a lot of knowledge about something that most people don’t know about (such as the best way to install solar panels, for example), you should share this information with the world through content marketing!
By doing so, you’ll show potential clients that you’re an expert in your field and give them a reason to buy from your company because they know they’re dealing with someone who knows what they’re talking about.
Generate Leads and Build Relationships
Content marketing generates leads and builds relationships between potential buyers and sellers online. If someone sees something interesting on social media or in an email newsletter, chances are good that person will click on it—and then maybe even contact the company behind said piece of wonderful content.
This means more sales opportunities for retailers who use this strategy correctly by creating relevant material that addresses their audience’s specific needs while simultaneously driving up interest levels among potential buyers through concisely written posts, articles, etcetera.
Target Your Audience
If you don’t know who your customers are, how can you attract them to your site and make sure they buy from you?
The first step in marketing is to identify your target audience—the group of people that want what you have to offer. It could be based on location, demographic or even by past purchases. Once you have a clear picture of this group, focus on their needs and wants so that when they visit your website or store they can find exactly what they are looking for.
In order to keep up with the competition and make sure customers always come back, it’s important that as a retailer or manufacturer of goods/services certain things drive sales (i.e., discounts) while others turn off potential buyers completely, like long wait times.
By analyzing these factors both online and offline via surveys with real-time feedback loops between consumers and producers alike should help streamline processes so businesses remain relevant over time!
When it comes to marketing your online store to your target audience, there are many different ways to go about getting results. The most popular method is through social media and search engines such as Google. However, other ways involve less work but still yield good results. One of these methods is using influencers to push your product or service into the mainstream market.
Work with Influencers
Influencers are people with a large following on social media who can promote your products. They’re often bloggers, celebrities and other well-known personalities.
You want to work with influencers who have a similar target audience as you do so that they can introduce you to their followers. Influencer marketing helps you gain exposure for your products and services, especially if one of the influencers has millions of followers!
Different Types of Influencers
Some specialize in fashion or beauty while others focus on travel or food. Some run their own blogs while others have profiles on Instagram or YouTube and devote themselves entirely to promoting brands through social media posts; still, more specialize in paid partnerships (in which the brand pays them for their content) rather than taking on sponsorships.
Use Social Media to Connect With Customers
Social media is a great way to connect with customers and build your brand. Use social media to share content, engage with your audience, promote your brand, answer customer questions, share customer feedback and more.
Use social media advertising to target specific audiences that are likely to want what you sell or be interested in it.
Also, don’t forget to use analytics tools to analyze performance data on the platforms you use so that you can understand how well campaigns are performing as well as how well organic posts are doing on each platform.
Popular Social Media Platforms for Online Retailers
LinkedIn is a social media platform that is specifically designed for professionals. It can be used to share content and engage with your audience, but it’s not as popular or as widely used as the other platforms listed above. It’s best for reaching out to professional contacts and connecting with them in order to build relationships. So, if your niche is considered “professional”, LinkedIn might be a great option for your brand.
Facebook is the largest and most popular social media platform. It’s a great way to connect with your customers and build your brand. Use Facebook advertising to target specific audiences that are likely to want what you sell or be interested in it.
Engage your Customers
If you offer customer service through social media, you can use it to engage customers and answer their questions. You can also use the platform to thank them for their business or provide tips on how they can get more out of their experience with your brand.
Reach More People
Social media lets brands connect directly with consumers in real-time, which means that a single post could reach millions of people in a matter of minutes—giving businesses an unprecedented opportunity to reach potential new customers and interact one-on-one with existing ones at scale.
By posting regularly, you give yourself the chance to organically grow your page’s audience over time by building relationships with fans and followers who will want more from you as they become familiar with who you are as an organization or individual behind the profile name (and maybe even some personal details).
Leverage Email Marketing
Email marketing is one of the most effective ways to reach your customers. It can help you build relationships with customers and increase brand awareness, which in turn leads to more sales.
Top Email Marketing Tips
- Send a welcome email to new subscribers
- Offer special offers to your customers based on their interests and purchasing habits
- Segmenting helps people understand what they want from your store when they sign up for emails, so make sure you do it right! Sending too many emails can cause people to unsubscribe or not open them at all (and then it becomes even harder for the email marketing team to increase the open rate).
The best time to send an email depends on who you are sending it to – if they have a job where they’re working during regular business hours then maybe sending an afternoon update could be just what we need.
Include an Opt-In Button
Make sure you have an opt-in form on your website or blog so that people can subscribe. If you don’t have one, then you will miss out on a lot of potential customers for your business. You should also make sure that your email marketing software is set up correctly and can send emails to the right people at the right time.
Consider Using Email Marketing Software
Another thing you can do to help your email marketing strategy is to create an autoresponder series. This is a series of emails that people will receive after they sign up for your list. The first email should introduce yourself, and tell them about your business and what you specialize in. You may also want to include some information about how often you’ll be sending out emails or what kinds of topics they can expect from you.
The next email should include a link to a free report or video that you’ve created about your topic. This will help people get an idea of what you know and how helpful the information could be for them. The final email in the series should be something like a newsletter that includes tips, tricks and other things that are related to your business.
Over time you will figure out what emails your audience responds to and which don’t work so well. Analyze data and make decisions on your email strategy based on facts and backed up information.
Be Visible with Google Shopping Ads
Google Shopping Ads are another essential Google ad type that can help you convert customers. They appear in the same area of search results as text ads and include an image or two.
These images must be directly related to the product being sold, so when someone searches for “black shoes,” you’ll want to make sure there’s an image of black shoes with your ad.
Helps Products Stand Out
Google Shopping Ads differ from other types of text-based ads because they look like product listings, which means users may click on them even if they don’t have much interest in buying anything from your store at that moment.
This means your products must stand out from all others on the page so you’re getting clicks rather than people just scrolling past your ad without noticing it!
Connect with Potential Customers
Google Shopping Ads are an important part of your online marketing strategy because they help you connect with potential customers who may not know about your brand or even that it exists.
When someone searches for products like yours, a Google Shopping Ad can show up in the search results, allowing them to click through to your website and learn more about what you have available. This can lead to sales down the line because people are already familiar with your brand and know what it has to offer.
Consider a Budget
When you’re first starting out with Google Shopping Ads, you mustn’t spend too much money on them because this can lead to poor results or even account closure if your ads aren’t performing well enough. Instead, focus on getting your store set up correctly first so that when your budget allows for it, you’re already able to take advantage of the full potential of this type of advertising!
Make Your Site User-Friendly
Use a Responsive Design
If you’re not familiar with responsive design, it’s a type of website that will look good on any device. It’s important to have a mobile-friendly site because people spend most of their time on their phones these days. You don’t want them to miss out on all the great deals you’re offering!
Make It Easy To Navigate
People may be hesitant to shop online if they feel like they can’t figure out how to get around your site. So make sure there’s a clear direction in how they find what they need and where it leads them after checkout is complete. Don’t forget about social media buttons too; people want to access them anywhere so if you include those as well then everyone wins.
Make It Easy To Shop
The more steps it takes to shop at your online store, the less likely people are to do so. So make sure you have everything they need in one place. This will help them find what they’re looking for quickly and easily so they can get back to doing whatever else they were doing before.
Focus on Images
You want to make sure that your site has plenty of pictures so people can get a better idea of what they’re shopping for. If there are only one or two images then it can make things confusing for customers who aren’t familiar with the product.
Make It Easy To Checkout
If it takes too long to check out then you run the risk of losing a customer. So make sure to keep things simple and clear so they can get through checkout as quickly as possible!
Make Sure It’s Mobile Friendly
This is something that you should definitely pay attention to. Mobile devices are becoming more and more popular every day so if your site isn’t mobile friendly then you’re going to lose out on business.
Make Sure It’s Secure
You also want to make sure that your site is secure so customers don’t have to worry about their information being stolen.
Provide Enough Information
Make sure your website’s interface is both attractive and user-friendly. You want your site to look pleasant, but also provide users with all of the information they need before making a purchase decision.
Make sure it’s easy to find products on your site by offering detailed descriptions with product photos and specifications (size, color options) where applicable; having this information readily available on each product page will help increase sales by reducing confusion around which size or color option would best fit their needs or preferences.
Be sure that any shipping information is clearly visible on each page so shoppers always know exactly how much shipping costs before placing an order (the last thing anyone wants when buying online is an unpleasant surprise!).
You can also improve your customer experience by using customer feedback forms to create a dialogue with your customers. By asking shoppers what they think about your products, you can gain valuable insight into how well you’re doing as an online retailer and how you can improve the user experience on your site in the future.
By taking these steps, you can increase sales by providing a better user experience for your customers. They will appreciate the effort and be more likely to come back in the future!
If you want to take your e-commerce business up a notch, make sure that you’re engaging in the right kind of online shopping strategies. The good news is that there are plenty of different strategies available to help retailers promote their business online.
We hope these tips will help you build your online store and grow your business. Remember: it’s never too late to start! If you want some extra help getting started with any of these strategies, feel free to check out our guides for more useful tips and tricks.