Multichannel


Marketplaces Are Horrible, So Why Do We Sell On Them?

Every day marketplace sellers deal with returns abuse, unfair metrics, rude buyers and declining sales. Why do they put up with it?

By Matthew Ferguson


Trying So Hard to Build a Multichannel Brand. What Should I Do Next?

Building a brand and selling on multiple channels is hard work. How do you pick the right channels? What about selling to bricks-and-mortar stores?

By Matthew Ferguson


Diversify with Multiple Marketplaces, Your Own Store and Social Media

The main marketplaces are hyper-competitive and ultra-demanding. Is it time to protect your business by selling through multiple channels?

By Andy Geldman


Multichannel Selling Through Online Marketplaces: Present and Future

Amazon dominates and eBay is transforming, while major new contenders and niche marketplaces emerge.

By Linda Chew






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