Vendor FAQ

Logins

If you provide software or services to online sellers then you can apply for a vendor login.

A vendor login enables you to:

  • Submit changes to existing listings
  • Get notified when reviews are posted
  • Reply to reviews
  • Submit new listings

You need to contact us to upgrade to a Featured Listing. We will introduce an online option to upgrade in the future.

We look for the following when considering a vendor application:

  • A product or service that is tailored to the needs of online marketplace sellers
  • A natural fit with an existing category in our directory
  • Verifiable background information such as the date the company started and the location it operates from

This helps ensure that we only add genuine businesses who have a highly relevant product or service for online sellers. If you do not fit the criteria we will let you know in an email.

Just click the Forgot Password link above. If you don’t know your registered email address or cannot receive emails at that address, contact us for help.

Vendors can submit multiple listings, so you only need one login.

This is a completely new system, so if you had a Web Retailer login before November 2019 it will no longer work. Please apply for a new vendor login.

Each vendor can have one login. If multiple staff members need access or want to receive email notifications, we recommend using a shared email address for your login.

Managing your listings

Apply for a vendor login and select the option to claim an existing listing.

We will set up a new login and assign the listing to you, as long as the listing hasn’t already been claimed and we are able to verify that you are from the company responsible for the product or service listed.

Log in and click Add a new listing, then fill in the form and submit the listing for approval.

If you are already logged in, click My Listings above and then click Add a new listing.

Log in then click the Edit listing link under the listing you want to edit.

If you are already logged in, click My Listings above and then the Edit listing link under the listing you want to edit.

Alternatively, view the listing you want to edit then click the Edit link just above the blue bar and the reviews section.

Listings are ordered as follows:

  1. Featured Listings first
  2. Then by the number of reviews, in three bands:
    1. More than three reviews
    2. Between one and three reviews
    3. Zero reviews
  3. Then by the average overall rating, rounded to the nearest half
  4. Then by the number of reviews
  5. Then by the listing name

To improve your ranking, the best actions are to upgrade to a Featured Listing and then ask your customers to write reviews (but read our Reviews Policy first).

All changes go through an approval process.

We aim to process listing changes within two business days for Featured Listings and within five business days for standard listings.

When you submit a listing for approval, we check that the information provided is written objectively, and in line with our listings policy overall.

If necessary, we edit the information you provide to comply with our policies.

You can add information in those fields when you edit your listing, but they are only shown for Featured Listings, a paid upgrade to our free standard listings. The Featured Listing fields are:

  • Recommended for
  • Pricing URL
  • Special Offer
  • Screenshots or Photos
  • Video

Contact us to upgrade to a Featured Listing.

We no longer have a news tab for listings but if you are a registered vendor you can contact us with updates about your product, service or business and we will look at sharing them on Twitter or our other social media pages.

Completing the listing information

The URL should be the main page on your site for the product or service listed. If your business only has one product or service, the correct URL will usually be your home page.

Vendors with Featured Listings can provide a promotional or special offer page for the URL.

This should be a factual description of what your product or service does. Our guidelines include:

  • Write in the third person
  • Describe specific features that are provided
  • Avoid marketing language and claims
  • Avoid emotive language and superlatives e.g. “powerful”, “best”, “cutting edge”
  • Keep to a maximum of 500 characters including spaces

We will edit the text as necessary to meet our guidelines and maintain consistency with other listings.

Choose categories which match the main features of the product or service. Look for similar listings in the directory to see how they are classified.

We will edit the categories as needed to maintain consistency across the directory.

There is no fixed limit to the number of categories for a listing.

However, category selection is an editorial decision based on the product or service listed and our overall policies and category structure. Additional categories cannot be purchased, or added to a single listing as an exception.

The offer text should include:

  • The offer itself e.g. “20% off for 12 months” or “first month free”
  • How to claim the offer, such as a voucher code or URL
  • Any conditions or exclusions that apply e.g. “new customers only”
  • The expiry date, if applicable

We ask that special offers are equivalent to at least one month of free service. Offers are shown for Featured Listings only.

If your software has an integration that we have not included on any of the eight lists please contact us and ask for it to be added.

The best size and format for the logo is:

  • 500 pixels high and 500 pixels wide
  • 25 pixels of empty space on all sides
  • PNG file format
  • Less than 30KB in size

We can usually edit the image provided if it does not meet these specifications, as long as it has a solid background color.

The following fields are only shown for Featured Listings, a paid upgrade to our free standard listings:

  • Recommended for
  • Pricing URL
  • Special Offer
  • Screenshots or Photos
  • Video

Contact us to upgrade to a Featured Listing.

Featured Listings

A Featured Listing is a paid upgrade to our free standard listings.

Featured listings are displayed first in the Reviews section, and are much larger than standard listings. Here are example screenshots of Featured Listings and standard listings.

With a Featured Listing you can also add:

  • “Recommended for” text which appears in a box at the top of your listing
  • An explainer video
  • Up to four screenshots or photos
  • A direct link to your pricing page
  • A special offer for Web Retailer readers

Contact us to upgrade to a Featured Listing.

A Featured Listing is available for between 6 and 24 months. Prices are:

  • $299 for 6 months
  • $499 for 12 months
  • $899 for 24 months

Billing in UK pounds is also available.

Contact us to upgrade to a Featured Listing. We will introduce an online option to upgrade in the future.

Reviews

The best way to get reviews is simply to ask your customers. You can include the URL of your listing or “Write a Review” page in customer emails, on your website or within your application, or ask by phone or in person.

Before asking for reviews please read our Reviews Policy and pay particular attention to the section on Review solicitation.

Login and go to your Account page.

If you are already logged in, click Account above.

Set the option “Notify me when a new review is published” and click Update Account. You should now receive an email notification when a new review is published.

Login and then click the Add Reply link below the review you would like to reply to.

You can reply once to each review. Contact us if you would like to remove a reply you have posted.

We have a Reviews Policy which we apply consistently.

If you see a review on the site that you think violates this policy, please click the flag icon under the review to report it to us.

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