Web Retailer is the world’s leading resource for businesses selling through online marketplaces like Amazon and eBay. Our work is to help online sellers succeed and grow in an environment that has intense competition and strict performance standards.
Businesses of every size and type sell through online marketplaces, from individuals working at home to multinational brands with whole teams dedicated to marketplace ecommerce. We cater to all genuine businesses who want to improve and grow their online sales. Web Retailer has a global audience, but focuses mainly on the USA as that is where most of our readers are based.
Many of our readers are retailers, buying existing branded products from wholesalers and distributors. They are often multichannel sellers, trading through several marketplaces and their own ecommerce stores. Operational challenges dominate for these businesses.
Private Label & Brands
A large part of our audience are businesses who create their own products, ranging from simple white labeling of generic items to designing and building completely new brands. Amazon is the main sales channel, and marketing and differentiation are key.
Our readers also include brick-and-mortar retailers, wholesalers and manufacturers, looking to diversify and grow through online marketplaces. Challenges include a steep learning curve, lack of customer contact and less control over how they sell.
People starting out in business make up a diverse and exciting part of the Web Retailer audience. They often begin on Amazon using FBA, and sometimes use retail arbitrage or dropshipping. Business fundamentals need to be learned to avoid costly mistakes.
Web Retailer is a trusted resource for thousands of businesses, providing in-depth, practical information that helps them improve and grow. We take that responsibility seriously. Our values help us put our readers first, maintain trust, and keep on making the right choices.
We always strive to get our facts rights, with careful research and the help of industry experts. We are quick to correct mistakes.
There are no agendas or tricks here. We are open about how we work and we always flag up sponsors, advertisers and affiliates.
We believe in education. By continuously learning and improving, we can help our readers succeed and grow. There’s always more to learn.
Differences of opinion are encouraged and valued. Discussions can get heated, but should never become personal or agressive.
Selling through online marketplaces is a tough business. We should always focus on the next steps, and finding good solutions.
We want our readers to build great businesses, to sell more, profit more, enjoy their work and have better lives. It’s why we do what we do.
We reach far beyond our own company to produce the content that you see here. Our own office-based staff play a crucial part, looking after day-to-day planning, management and coordination, but our success is also down to:
- A remote team working on articles, design, business development and directory updates.
- Ecommerce industry companies providing contributors, expert advice, research data and sponsorship.
- Our readers, from busy business owners taking the time to submit reviews to twenty-year veterans who are profiled in-depth.
Webretailer is owned by Adventrum.
In late 2020, Adventrum was formed through a series of acquisitions. We own and manage a number of digital assets in the B2B performance marketing space. We are a part of the leading Performance Marketing Group Marketzoo.
We are a team of great people with long-time experience. Our main goal is to provide complete information about ecommerce and online marketplaces
We have worked with over one hundred authors, from all parts of the ecommerce world. Many contribute one article on the topic where they have the greatest knowledge to share, but some have gone on to write more than twenty posts. These are the authors we work with most often today.
Lizzie is an award-winning technology, marketing, and ecommerce writer. She creates data-driven, actionable content, and has been published on Econsultancy, National Geographic, and The Huffington Post. Read Lizzie’s posts.
Paul is a freelance writer specializing in business, technology and finance. For Web Retailer he specializes in reviewing ecommerce software, tools, and processes and making them easy to understand for online sellers. Read Paul’s posts.
Our contributors, advisers and interviewees include some of the world’s largest marketplace sellers, alongside ecommerce consultants who have helped hundreds of different businesses succeed, and service providers with an amazing depth of knowledge in their area of expertise. Here is just a sample:
Proud to Support
Live events provide a fantastic opportunity for education, discovery and networking. We support a number of industry conferences that focus on online marketplaces, and share our values of accuracy, transparency, learning, respect, positivity, and growth.