The World’s Top Amazon Marketplace Sellers 2021

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If you click a link and make a purchase, this can result in Web Retailer earning a commission. This does not affect the content of the article or the price you pay. A list of affiliate links in this article can be found at the end.

Thanks go to ecommerce intelligence firm Marketplace Pulse, who provided the seller ranking data for this article.

Here’s the latest edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the 17 Amazon marketplaces, and additional data on cross-border trade across Europe and North America.

The global 1,000 list is just below, followed by the top marketplaces overall.

Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America. Finally, there are lists of the top 500 merchants for each of Amazon’s 17 established marketplaces.

For the first time we have included data for Amazon in the Netherlands and Saudi Arabia.

We also publish a list of the world’s top eBay sellers.

Who are the top 1,000 Amazon sellers?

The sellers here are ranked by feedback. We’ve used feedback received in the past 12 months, so sellers of highly seasonal products shouldn’t be at an advantage.

Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon has said that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.

So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.

# M’place Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 MEDIMOPS 6,601,729 299,147 68,000 23,077 96
2 Appario Retail Pri… 459,322 175,726 67,213 12,293 99
3 musicMagpie 6,926,157 171,349 35,786 10,512 96
4 momox fr 1,300,814 117,224 27,794 8,222 91
5 Pharmapacks 1,070,128 111,488 28,285 9,933 93
6 もったいない本舗  ※通常24時間以… 885,867 86,521 18,011 5,687 97
7 reBuy reCommerce G… 1,641,793 82,096 21,253 6,690 96
8 World of Books Ltd 2,199,937 79,522 14,704 4,352 94
9 momox co uk 798,589 70,474 15,856 4,007 93
10 KW-Commerce 752,372 68,835 19,015 6,704 99
 

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.

Which Amazon marketplaces have the most top sellers?

The table below shows the Amazon marketplaces with the most sellers in the top 1,000.

The top three marketplaces have been the same for the last four years. The United States still dominates although its total has fallen by 15%, from 512 in 2020 to 434 this year. The UK is next with 273 sellers, an increase of 24% from 221 in 2020. In third place is Germany with 136 sellers, also up 24% from 110 in 2020.

Amazon Brazil now makes a showing in the top 1,000, with two sellers in the list whose primary marketplace is Brazil: LT2 SHOP and LOJA FENIX.

Amazon Australia retains one seller in the top 1,000, Book Depository UK, although this is clearly an importer into Australia rather than a home-grown business. The newest Amazon sites of UAE, Turkey, Singapore, Saudi Arabia and the Netherlands are yet to make an appearance.

# Marketplace Sellers Feedback
1 US 434 5,112,678
2 UK 273 2,844,338
3 Germany 136 1,712,705
4 Italy 49 659,460
5 France 32 850,972
6 Japan 30 562,134
7 Canada 19 479,018
8 India 10 383,265
9 Spain 10 400,734
10 Mexico 4 73,698
11 Brazil 2 27,660
12 Australia 1 10,261
13 Turkey 0  
14 United Arab Emirates 0  
15 Singapore 0  
16 Saudi Arabia 0  
17 Netherlands 0  

Note: The feedback shown is the total feedback received for sales on that marketplace by the top 1,000 sellers.

Who are the top Amazon sellers in Europe?

Sellers can trade on Amazon marketplaces in the UK, France, Germany, Spain, Italy and the Netherlands using a single unified account. Feedback is tied to a single seller ID for sellers using unified accounts, so it’s possible to report on the proportion of feedback they have gained from each European marketplace. You can see that breakdown in the table below.

Cross-border trade remains strong, with only 25% of the 500 biggest sellers in Europe getting all their feedback from only one marketplace.

There has been a definite trend towards more European cross-border trade, as many businesses have sales quite evenly distributed across the European marketplaces. This is a big achievement when you consider the different language and marketing efforts required in these countries.

% of top 500 European sellers
No cross-border sales 25%
Less than 10% cross-border sales 12%
10% to 50% cross-border sales 28%
More than 50% cross-border sales 35%

Selling on Amazon Europe and unified accounts

Despite this trend towards more cross border trade, at first glance, half of the top ten European sellers appear to have sales in just one marketplace. In some cases, this is because they are using a different account on each marketplace instead of one unified European account.

This year’s top seller in Europe and worldwide, MEDIMOPS, only uses that account in Germany. They sell using other accounts, under the name Momox, in France and the UK. We interviewed Medimops/Momox founder Christian Wegner in 2015.

World of Books has different accounts for each of the six European marketplaces, although only their UK account features here. Dodax uses separate accounts for all the European marketplaces and their accounts for UK, Germany, France and Italy are all in the top 500.

# Top m’place Store name Feedback
Total GB % DE % FR % IT % ES % NL %
1 MEDIMOPS 299,147 100
2 musicMagpie 171,349 100
3 momox fr 117,224 100
4 reBuy reCommerce G… 82,096 84 7 7 2
5 World of Books Ltd 79,522 100
6 momox co uk 70,474 100
7 KW-Commerce 68,835 16 33 13 23 15
8 Songmics 67,604 23 32 20 14 10
9 UGREEN GROUP LIMIT… 65,074 25 27 20 15 12
10 AnkerDirect 64,209 38 45 8 7 2
 

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales.

Find out more about the European ecommerce landscape in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Who are the top Amazon sellers across North America?

Amazon has also unified its North American marketplaces, so sellers can sell across the United States, Canada and Mexico from one account. This is the third time we have included a North American breakdown. Before 2018, there was little international trade using these unified accounts.

50% of the top 500 North American sellers now sell across multiple marketplaces, up from 32% in 2020. Further to that, 20% gain more than 10% of their feedback from outside their main country (which is mostly the US).

% of top 500 North American sellers
No cross-border sales 50%
Less than 10% cross-border sales 30%
10% to 50% cross-border sales 20%
More than 50% cross-border sales 0%

It will be interesting to see if this cross-border selling follows the European trend and increases in future years, particularly as the market in Mexico matures. It is worth remembering, however, the large size differences between these economies, compared to their more equal European counterparts.

As with the European sellers, is not always easy to identify cross-border merchants if they are not using one unified account. At first glance, two of the top ten North American sellers appear to sell on only one market. But of those, Anker does sell on Amazon US, Canada, and Mexico, using a different account for each.

# Top m’place Store name Feedback
Total US % CA% MX %
1 Pharmapacks 111,488 96 4
2 AnkerDirect 68,505 100
3 EPFamily Direct 65,652 88 12
4 Utopia Deals 60,985 77 23
5 VM Express 46,349 99 1
6 MetroDecor 45,678 97 2 1
7 Zappos 45,237 100
8 iServe 45,075 95 5
9 UGREEN GROUP LIMITED 42,687 53 24 23
10 Fintie 41,414 84 13 4
 

We cover ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town and Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon.com Sellers

Here are the top 500 sellers on the Amazon.com marketplace. The feedback shown is only that received from sales on the US marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Pharmapacks 1,046,023 106,884 27,146 9,545 93
2 AnkerDirect 966,100 68,502 17,363 6,276 100
3 EPFamily Direct 188,454 57,487 14,688 5,298 97
4 Utopia Deals 380,804 47,184 13,789 4,724 98
5 VM Express 278,577 46,089 11,786 4,207 89
6 Zappos 257,925 45,237 13,601 5,710 100
7 MetroDecor 181,588 44,301 10,313 3,592 95
8 iServe 212,331 43,026 12,100 4,815 99
9 Decluttr Store 657,607 39,054 7,923 2,437 95
10 Juvo+ 263,765 38,288 11,003 3,935 98
 

Find out more about ecommerce in the US in Online Marketplaces in the USA: Amazon is Not The Only Show in Town.

Top Amazon UK Sellers

Here are the top 500 sellers on the Amazon.co.uk marketplace. The feedback shown is only that received from sales on the UK marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 musicMagpie 6,926,157 171,349 35,786 10,512 96
2 World of Books Ltd 2,199,937 79,522 14,704 4,352 94
3 momox co uk 798,589 70,474 15,856 4,007 93
4 Book Depository 4,024,070 59,556 12,621 3,951 96
5 WeBuyBooks 621,377 53,210 15,470 5,339 96
6 OnlineMusicFilmsGa… 560,181 52,307 12,772 4,165 96
7 dodax-online-uk 717,508 28,203 6,238 1,939 98
8 Gardener’s Dream Ltd 86,667 27,234 3,808 1,105 93
9 SPARES-2-GO 341,267 25,210 5,510 1,843 95
10 AnkerDirect 319,584 24,562 6,522 2,112 100
 

Find out more about ecommerce in the UK in Online Marketplaces in the UK: Amazon and eBay Dominate.

Top Amazon Germany Sellers

Here are the top 500 sellers on the Amazon.de marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 MEDIMOPS 6,601,710 299,130 68,000 23,077 96
2 reBuy reCommerce G… 1,579,197 69,360 17,963 5,574 96
3 PEARL Versandhaus 500,366 39,316 12,029 4,591 94
4 CSL-Computer 517,812 33,613 8,682 3,298 99
5 AnkerDirect DE 113,072 28,991 8,758 2,957 99
6 dodax-shop 174,535 28,730 6,565 2,262 97
7 KW-Commerce 272,896 22,914 6,394 2,370 98
8 Songmics 150,783 21,971 6,746 2,367 97
9 -uniqueplace- 226,651 20,000 4,521 1,704 97
10 *MEMORYKING* 253,265 18,852 6,232 2,450 100
 

Germany is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon France Sellers

Here are the top 500 sellers on the Amazon.fr marketplace. The feedback shown is only that received from sales on the French marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 momox fr 1,300,814 117,224 27,794 8,222 91
2 dodax-online-fr 363,419 33,766 8,162 2,639 95
3 RecycLivre 327,771 29,190 8,849 3,297 93
4 ZOverstocksFR 346,674 15,226 3,457 930 82
5 Songmics 74,902 13,497 4,937 1,506 95
6 UGREEN GROUP LIMIT… 67,884 13,328 4,203 1,530 100
7 MEDIAZONE 28,628 10,655 3,969 1,353 98
8 Toututile 20,474 10,105 1,752 627 62
9 P & F France 66,779 9,513 2,504 828 95
10 LES COLIS NOIRS 62 39,987 9,424 3,063 986 88
 

France is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Italy Sellers

Here are the top 500 sellers on the Amazon.it marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 KW-Commerce 240,816 16,040 4,847 1,628 99
2 Tipiliano 21,406 12,361 4,217 855 94
3 AUKEY Shop-IT 20,613 11,449 3,839 1,068 100
4 CSL-Computer 89,306 10,028 2,586 814 100
5 UGREEN GROUP LIMIT… 58,343 9,760 2,898 979 99
6 Songmics 66,391 9,756 3,566 1,110 97
7 Fondazione AIRC 9,630 9,630 1,126 130 98
8 dodax-italy 105,455 8,409 2,123 738 81
9 follettostore 50,457 8,109 2,579 531 94
10 CPKK 8,618 8,096 2,686 940 95
 

Italy is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Spain Sellers

Here are the top 500 sellers on the Amazon.es marketplace. The feedback shown is only that received from sales on the Spanish marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 REY ® 102,122 15,952 3,235 986 87
2 CABLEPELADO 58,583 13,333 3,408 1,050 98
3 KW-Commerce 94,598 10,419 2,474 818 99
4 UGREEN GROUP LIMIT… 41,779 8,103 2,175 728 100
5 Songmics 39,837 6,894 2,202 687 95
6 OFITURIA 13,299 6,580 1,209 427 69
7 Spanish Aosom, S.L… 21,132 6,219 2,035 642 93
8 CSL-Computer 51,034 5,576 1,347 458 99
9 OcioDual 15,499 5,163 1,479 432 79
10 Accessory_JETech_A… 7,191 4,791 984 326 100
 

Spain is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Netherlands Sellers

Here are the top 500 sellers on the Amazon.nl marketplace. The feedback shown is only that received from sales on the Netherlands marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Rarewaves NL 332 332 182 72 68
2 Songmics 178 178 90 39 90
3 YingNew 155 155      
4 WDLHY 150 150      
5 mpeoiasd 145 145      
6 Book Depository NL 143 143 71 33 48
7 Greenbean Germany 140 140 139 139 100
8 AnkerDirect 109 109 77 35 100
9 broadroot 104 104 67 20 35
10 Spigen EU 104 104 69 28 96
 

The Netherlands is included in Online Marketplaces in Europe: Dynamic, Diverse and Disjointed.

Top Amazon Canada Sellers

Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Warehouse Deals 80,747 22,824 4,588 599 81
2 importcds__ 450,194 14,465 2,355 1,019 75
3 Utopia Deals 41,949 13,730 4,661 1,635 97
4 Round3CA 106,166 13,721 3,607 1,019 92
5 AnkerDirect-CA 100,693 13,049 3,278 1,114 100
6 PCAccessory_JETech… 26,253 12,852 3,369 1,353 100
7 Spigen CANADA 113,580 12,482 3,337 1,274 98
8 UrbanInspirations 122,429 12,276 3,078 814 78
9 Rarewaves-CA 101,269 10,281 2,070 656 88
10 UGREEN GROUP LIMITED 39,115 10,153 2,917 1,036 100
 

Top Amazon Mexico Sellers

Here are the top 500 sellers on the Amazon.com.mx marketplace. The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 UGREEN GROUP LIMITED 36,545 10,019 2,679 808 100
2 SVENSKA 11,608 7,538 2,716 896 97
3 Redlemon 19,593 6,921 2,629 884 96
4 PCAccessory_JETech… 18,598 6,759 1,664 462 100
5 Telmov 7,549 6,606 1,729 567 93
6 HM-HM 7,577 6,151 2,830 920 94
7 SonolifeMX 10,041 4,930 1,697 591 100
8 Jasinber 16,400 4,490 1,002 354 96
9 TECHVIDA 6,275 4,374 1,663 475 93
10 Grupo Modelo, S.A.… 5,722 4,270 368 72 86
 

Mexico is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon Brazil Sellers

Here are the top 500 sellers on the Amazon.com.br marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 LT2 SHOP 24,301 17,293 5,099 1,751 69
2 LOJA FENIX 10,271 8,526 2,407 567 96
3 Shop Coronitas 7,402 4,848 526 166 78
4 Livraria Siciliano 5,830 4,751 398 184 90
5 UmLivro 5,469 4,303 1,436 872 92
6 WEBFONES 4,982 4,207 1,261 234 94
7 Magazine Gaya 7,749 3,823 848 230 90
8 Beleza na Web 3,621 3,499 1,201 164 80
9 Part.B 3,347 3,064 827 207 72
10 BOOKFAST 3,715 2,993 913 331 83
 

Brazil is included in Online Marketplaces in Latin America: Mercado Libre the Clear Leader.

Top Amazon Australia Sellers

Here are the top 500 sellers on the Amazon.com.au marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Book Depository UK 30,454 8,694 2,007 545 94
2 Harris Technology 4,128 4,048 1,006 351 99
3 Sunvalley-Brands 6,044 3,484 1,059 287 100
4 Statco AU 3,446 2,688 934 326 95
5 Artiss Furnishings 6,252 2,653 1,063 318 77
6 UGREEN GROUP LIMIT… 3,651 2,551 840 300 99
7 Tech Vendor AU 4,355 2,485 765 279 100
8 The Nile Australia 3,845 2,338 640 183 77
9 AMR Direct 3,403 2,113 546 167 100
10 Rarewaves UK 5,975 2,099 519 165 90
 

Find out more about ecommerce in Australia in Online Marketplaces in Australia and New Zealand: eBay and Trade Me Lead.

Top Amazon Japan Sellers

Here are the top 500 sellers on the Amazon.co.jp marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 もったいない本舗  ※通常24時間以… 885,867 86,521 18,011 5,687 97
2 バリューブックス   【防水梱包で、… 903,164 67,749 15,464 5,418 98
3 買取王子 本店 370,168 65,099 13,681 4,273 96
4 ネットオフ 1,122,311 50,189 11,863 3,900 96
5 AnkerDirect 196,466 24,530 7,202 2,590 100
6 カウゾー ※主にゆうメール発送のため… 238,457 23,740 4,947 1,636 98
7 ブックマーケティング(到着予定日・出… 298,698 18,389 3,403 750 95
8 通販できるみんなのお薬 44,382 14,790 3,320 1,217 97
9 ブックサプライ北大阪DC 115,870 14,150 2,914 967 96
10 『もったいない本舗』 ※通常24時間… 475,769 13,726 3,672 1,109 98
 

Find out more about ecommerce in Japan in Online Marketplaces in Japan: Rakuten, Amazon and PayPay Mall.

Top Amazon Singapore Sellers

Here are the top 500 sellers on the Amazon.sg marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 The Book Depositor… 589 489 105 27 41
2 TheProductsHub 168 168 74 54 11
3 SunvalleyTek-SG 151 141 44 8 75
4 UGREEN GROUP LIMIT… 125 119 32 10 100
5 SPIGEN OFFICIAL 110 104 42 13 85
6 MEYMEY 70 70      
7 BizgramAsia 65 65 3 2 100
8 Selcen’s Store 44 44 1    
9 Govii 42 42      
10 Ran Ke SG 40 40 16 4 100
 

Find out more about ecommerce in Southeast Asia in Online Marketplaces in Southeast Asia: A Unique Region for Ecommerce.

Top Amazon India Sellers

Here are the top 500 sellers on the Amazon.in marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Appario Retail Pri… 459,322 175,726 67,213 12,293 99
2 Cloudtail India 1,354,085 66,404 21,001 3,939 97
3 Amazon Retail Pantry 38,272 31,433 7,788 1,970 88
4 Cloudtail Pantry 38,517 31,064 7,582 1,870 89
5 Amazon Retail 59,140 24,112 6,736 1,728 89
6 STPL Exclusive Onl… 60,035 21,891 8,358 820 80
7 Darshita Electronics 86,556 10,253 3,587 598 85
8 uRead-Store 32,205 8,695 2,270 527 90
9 Darshita Etel 6,916 6,916 3,455 714 87
10 Cloudtail Business 11,305 6,771 2,400 624 71
 

Find out more about ecommerce in India in Online Marketplaces in India: Amazon and Walmart Evenly Matched.

Top Amazon Turkey Sellers

Here are the top 500 sellers on the Amazon.com.tr marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 kitapbulut 277 168 125 46 46
2 Xstra Digital Stor… 166 166      
3 Akilliphone 276 129 59 12 92
4 Book Depository Un… 114 114 53 8 88
5 4D Markt 110 110      
6 Elektromaxx 127 104 29 13 92
7 kitapzen 124 103 50 19 42
8 CEPEKSPRESS 120 102 41 16 81
9 Mirfa_Bilisim 100 86 30 13 77
10 cekuonline 194 84 30 12 50
 

Top Amazon UAE Sellers

Here are the top 500 sellers on the Amazon.ae marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 UGREEN GROUP LIMIT… 2,050 1,510 284 76 100
2 Shift.Electronics 973 944 13 2 50
3 Kingdisk-Store 1,301 791 161 40 100
4 CLIK2BUY-AE 845 748 146 43 100
5 E-winner 681 408 70 18 94
6 Jane-Shop_uae 735 408 75 25 88
7 AnkerDirect AE 396 383 151 56 100
8 The Book Depositor… 586 351 28 10 80
9 WhatAmericaBuys. 509 340 63 14 79
10 Elegance-Fashion 369 284 73 18 89
 

Top Amazon Saudi Arabia Sellers

Here are the top 500 sellers on the Amazon.sa marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 NewCity99 708 708 363 47 57
2 Family-Market7 407 407 236 18 39
3 داديخAliExpress 348 348 345 345 96
4 UGREEN GROUP LIMIT… 339 339 159 41 98
5 Sheratick_ksa 140 140 65 21 81
6 superphone 131 131 71 16 88
7 Sunvalley Brands-A… 126 126 85 20 100
8 ALOTHAIBI 112 112 53 16 94
9 Winslandksa 111 111 46 16 88
10 kznov10 84 84 73 2 50
 

About the Data

The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in January 2021, with further data gathering and research on cross-border selling undertaken by Web Retailer.

The list is ordered by total feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.

If you have any questions just let us know in the comments below!

Affiliate links in this article: Amazon seller links.

Photo: Used by kind permission of S. Pines. All rights reserved.

Comments

Liz
Liz

Glad to see the clients I helped specifically on their Amazon expansion last year on that list! Smiles all round!!

Imart
Imart
In reply to Imart

I'm really struggling with my online business. Could you please me with product sourcing? I'm in the United Kingdom

saandeep yaadav
saandeep yaadav
In reply to saandeep yaadav

what product you want to source please email

Luis
Luis
In reply to Luis

Have you solve your sourcing problems ??

Antonio
Antonio
In reply to Antonio

Hi! Would you mind sharing how you help them with their Amazon expansion? Thanks!

kevin
kevin
In reply to kevin

Please could advise how you help clients expansion ?
I am interested .

Lindo
Lindo
In reply to Lindo

How did you help them?

Jay
Jay
In reply to Jay

Hello liz looking for some help .will be much appreciated

Akhtar Kasia
Akhtar Kasia

This is a fantastic list to motivate current and new sellers. It is well thought out, detailed and well presented. Well done! Amazon do get bad press time to time. What most sellers forget is that Amazon only charges on the sale of the item. Unlike Ebay or PPC where it is a pure gamble unless you know what you are doing. I would however add caution to ensure offline and other sales channels are also utilised and not rely 100% on Amazon sales.

Dirk
Dirk

Could you add the amount of products these sellers have to the list? Would be an interesting thing to the comparison.

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Thanks for the question Dirk. I have some data on product volume but it doesn't include all the media categories so would not be accurate for all sellers.

If you are interested in the product volume for just a few sellers you can click the links to their seller information pages on Amazon. The product widget there includes a page count which can be used to calculate how many products they have listed.

Jake
Jake
In reply to Jake

It would be interesting to see Amazon's own accounts to see how they rank against the rest of us... even if you list them with an asterisk... would they take the top four spots or is there a top seller 3rd party that does better than the host?

James F.
James F.
In reply to James F.

Jake! What up dude.. it's James F. .. small world....

Dirk
Dirk
In reply to Dirk

Thanks Andy. Yes, did that. Just hoped there would be an easier way to compare :)

Steve
Steve
In reply to Steve

Sorry I'm so late to the conversation but I just saw this and wanted to reach out to you, Andy,

First off, this is a fascinating list and article. Thanks for putting this together.

I'm the Amazon sales manager at one of the companies listed above and can definitively say that the idea of 10-20% of transactions getting feedback has some limitations as an indicator for units sold.

My company is fairly well ranked on this list and our units sold in a 12 month time are more than 40 times the number of feedback comments received. That means we only get feedback on about 2.5% of transactions...and we actively request feedback from every customer.

I'm confident that there is a correlation between feedback and orders, but there are so many factors that throw that number off that I don't think it's enough to base volume off of feedback alone.

For example, we sell in multiple product categories and find that we receive proportionally more feedback in some categories. The dollar amount of the transaction also has a correlation to likelihood of feedback. Additionally, some items lend themselves to buying multiples while others do not. If a customer buys 5 units in one transaction, that will still lead to a maximum of one feedback.

So while the metric you used certainly is better than nothing, I think it will overrate some while underrating others based on what they sell.

Our seller account may be an outlier of course, but I thought I'd share either way.

Thanks again!

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Thanks for the comment Steve.

Absolutely, it will overrate some and underrate others. However, it is comprehensive and transparent and, I believe, the best possible without making a lot of shaky assumptions on average feedback rates, sales prices etc. etc. So I prefer to keep it simple, and be upfront about the source of the data and its shortcomings.

I think the variation in feedback rates is fascinating. Some sellers like Pete below do report up to 20% while others just get feedback on 2-3% of sales like you. It seems to vary by country, but I'm guessing product category, price and other factors also play a part.

James Amazio
James Amazio
In reply to James Amazio

Very nicely broken down Steve! I def agree with you; from my experience (I run an app called Feedbackz and see/work with feedback/reviews all day long!) I see the same of the notion that.. it's many, many factors associated with conversions.

With that said; I've would have to give ballpark of around 5-7% for seller feedback (even worse conversions for product reviews) averaging the highs and lows of niches, marketplaces, product quality, etc. etc... high end is about 20-23%.

We actually worked with 2 sellers out of this list and improved their feedback from ~5% to about ~21% on all orders.. essentially doubling their monthly totals from previous months. (without going into super data). Anyways.. I think they probably climbed up this list since.. =)

With that said.. there's a few tactics that'd definitely up that ~2.5 mark. I'd be open to any questions, suggestions, etc. if increasing feedback is of any interest to you. (without any annoying pressure sale of an app!)

I can be reached at [email protected]

Regarding Andy's comment; I think it's a good base to go from seeing as how there isn't much other data that Amazon is willing to make public. A few of the listed companies can probably shuffle around in hierarchy (if given 100% data) but I'd say for the general,.. those listed def earned to be "nominated" of making it on the list lol!

- James A.

Mike
Mike
In reply to Mike

Is there a way to rank top US sellers within each marketplace - UK, Germany, France, Italy, Spain, Canada, India, Japan and China? I am willing to query on my own, I just do not know where to start. Thanks!

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Not consistently, as the seller's country is not always displayed on the seller information page in each marketplace.

Andy Geldman
Andy Geldmanauthor

Hi Cheryl, thanks for the comment.

I agree that's a big concern, but it's worth taking into account the volume that these sellers do. hippo books got 131,628 feedback in the past 12 months so probably had well in excess of a million orders. If they got 99.9% of the orders right, which would be fantastic, that would still be 1,000 orders they got wrong. I don't think 30 complaints on the BBB is a lot for a business doing that volume of sales.

Jakarri Demery
Jakarri Demery
In reply to Jakarri Demery

Great point, I just realized that if a product has even maybe just a couple hundred of reviews, probably means that they're doing a couple hundreds sales a month or more.

Some of the reviews can have nothing to do about the product itself and something the customer did wrong. Like order the wrong size, or be to click to purchase and order the wrong item entirely. One can never reverse engineer enough, worked for China! Lol.

This is a very informative article and thanks for taking the time to put this together.

Greg STADLER
Greg STADLER
In reply to Greg STADLER

You can address and satisfy all BBB complaints if you care to as a company. We do. Was very disappointed in that outfit when I approached them for our company to be a "rated" member. The more of our companies I wanted to have BBB endorsement, the more money they wanted- BBB is BS.

D&B same way- they want money to make you look good- we do it the old fashion way- we earn it!

James F.
James F.

This right here is GOLD! Very nicely put together.. so roughly 1 in 20-25 people will leave a seller feedback.. that means:

Feedback total x 20 = total sales.

Yikes!

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Hi James, thanks for the comment.

There's probably a lot of variance in the % of buyers who leave seller feedback. Amazon's own statistic of 10%-20% does feel high though. I'm hoping to get data on it sometime and might be interesting to see if it varies by country, category etc.

Steve
Steve
In reply to Steve

Agreed. The percentage seems very high to me.

Ali
Ali

Are you going to do an eBay list this year? Loved last year's one!

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Yes, probably an update to last year's. No date scheduled for it though.

Andy Geldman
Andy Geldmanauthor

Hi Jens, thanks for your question. The flags do not indicate the country in which the seller is based, but the Amazon marketplace where they received most feedback.

Maya
Maya

Sadly Amazon is not available in Australia, not for buyers or sellers,only Amazon books....even though Australia is one of the highest online purchasing population there is, but I guess Ebay isn't complaining.

Austin
Austin

Is there a site like profitsourcery.com for American Amazon seller. Thanks in advance for your replies.

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Yes there's Primeresale, ScanDroid Pro and probably others.

adrian
adrian
In reply to adrian

and of course profitsourcery.com itself launched in USA early October

Tobi
Tobi

Not very good quality. So much sellers are missing. Sometimes a seller is missing only in one marketplace. For example KW-Comerce in europe. There you have only two markets instead of 5. And KW is one of the biggest. ?

Also a lot of others are missing, the last update in 2015 was a lot better

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Thanks for the feedback Tobi. We are looking into it now.

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

OK we have now updated all the data - global, Europe and all the countries. I think we have picked up a lot of the missing sellers and additional marketplaces for sellers with unified European accounts.

Thanks for your patience!

Tobi
Tobi
In reply to Tobi

Now its perfect.

Thank you

jack mcdermott
jack mcdermott

Hello
Am interested in the International Mastermind
Currently approved in Amazon .UK and Amazon,jp, have not sold there yet. VAT driving me crazy.
Selling around 30K / month currently

Thanks
Jack

Peter
Peter

Hi Guys, do you fix the wrong data?

Dex
Dex

I believe Cloudtail on Amazon India is an Amazon company and can be excluded from the list.

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

Cloudtail is a 49:51 joint venture between Amazon Asia and Infosys founder NR Narayana Murthy's personal investment vehicle Catamaran, says India's Economic Times.

So while not technically an Amazon company, the intent of this list is to show third-party sellers so we will exclude it when we put out an update within the next few weeks.

Kristof
Kristof

Is it possible to extract a list of items a seller sells?

Lash
Lash
In reply to Lash

Yes, you can use some free/paid tools that give you a detailed report on the list of products and other insights. Some tools to look at are Jungle scout, SellerPrime, Sellics etc,

doug
doug

Hi Ron,

Interested

~$250k sales / 15,000 units per month domestically.

Doug

Greg Burchfield
Greg Burchfield

Interested in the international fulfillment mastermind. We are currently generating sales of 15-20k / month but gearing up for expansion both at home and the European marketplaces. Our database provider has recently added ISBN search capability in Europe and we are in France now doing a little recon. Looking forward to hearing from you!

Mario
Mario

Hi Andy - how was this information pulled by marketplace? I'd like to see if there is a complete list for the Canadian marketplace.

Arty
Arty

Would you share your feedback solicitation approaches?
Do you employee any service provider to assist, or just emailing customers?
Seems to me that when you are high up enough, Amazon solicits feedback for you.
-Arty

Lash
Lash

Hello Andy, thanks for the report. Is there a way to get the list from the US with their contact details?

Sharnee Bennett
Sharnee Bennett

Andy, this is a brilliant article! Can I kindly ask you what name you think would work better for my store? Bennett's Shopping Emporium? Or Depot 33?

Thanks so much, looking forward to hearing from you,
Sharnee

mustafa
mustafa

Hi guys,

I am practically new in this amazon selling journey, and i will like to learn from any top Amazon sellers in US/EU (for I am willing to make my journey and fly up) perhaps learning from the founders of pharmapacks, for a start?

Am not sure, but a few name drops would help

Tom Roberts
Tom Roberts

Hi Andy,

Thanks for the 2018 report on the World's Top Amazon Sellers and it's great to see the new marketplaces being added.

Am quite surprised how little cross border activity is going on in the North American Amazon marketplaces, a lot more going on in Europe, but as you say this could change with time.

Glenn White
Glenn White

When it comes to Amazon's seller feedback ratings, you cannot always believe what you read. Several months ago I discovered that Amazon frequently removes or strikes out three stars and less ratings while leaving four and five star ratings with similar content for many sellers. This manipulation activity is far from being an isolated incident.

Over the last several months, I've been sending proof of the manipulation to Amazon, but as far as I can tell, they are unwilling to stop the malicious activity.

It's not very difficult to find sellers where their feedback ratings are being manipulated. All you need to do is keep an eye on the sellers with close to 100% positive ratings. It's amazing how many three stars and less ratings will show up, then disappear. While some of them might be removed by the customer, it appears to me that the majority are removed or struck out by Amazon.

When Amazon is confronted about the issue of feedback removal, Amazon will give a URL along with a song-and-dance statement about why the removals happen. But the one part they always ignore has to do with why the removals only happen to three stars and less feedbacks while four and five star feedbacks with similar content (which violate Amazon's policies) are left untouched.

Of course, statements without proof should not to be taken with any seriousness. But in my case, I can provide plenty of documented evidence to the malicious manipulation of Amazon's seller feedback data.

Seller
Seller
In reply to Seller

...this isn't manipulations. Feedbacks are not meant for product reviews. Many many many feedbacks end up being related to the product. Also, any FBA order with negative feedback is also subject to removal. Feedback is and should only be for the service provided by the seller. Not how well the customer liked the product or how Amazon FBA screwed up somehow. All of these are subject for removal and it is not "manipulation".

R. Huston
R. Huston

I notice Amazon's "Prime Pantry" made the list. I hope you will edit that out.

Andy Geldman
Andy Geldmanauthor
In reply to Andy Geldman

In previous years we searched for and excluded Amazon's own selling accounts such as Warehouse Deals, Cloudtail, Zappos etc.

This year we have included all selling accounts (those with a feedback profile anyway, so Amazon Retail is still excluded).

So not all are third-party sellers, but on the upside I think it is interesting to see the comparative size of Amazon's own accounts.

Rehnell Blackett
Rehnell Blackett

Is this list of people general amazon sellers or amazon FBA sellers?

sam
sam

Where can I find a list of all active Sellers on Amazon in Germany?

zurashildeli
zurashildeli

Just to classify, are these 1000 brands or resellers?

Kate Merton
Kate Mertonauthor
In reply to Kate Merton

Thanks for the question. It includes all Amazon sellers.

Josh Hudgins
Josh Hudgins

Andy, thank you for putting this together. If it's not too much trouble, would you mind sharing in more detail about your methodology? Thank you Andy...fascinating article.

Ihor
Ihor

Awesome, working with 10 of the top 100 sellers in the US. I couldn’t be happier seeing them in the lists above.

Rishav
Rishav

List of top selled product by amazon?

Kate Merton
Kate Mertonauthor
In reply to Kate Merton

Amazon do their own list here: https://www.amazon.com/Best-Sellers/zgbs

seller
seller

thanks

Ronald
Ronald

Global top 600, next year top 500! :) Great team work pays off.

Bruce A Lawrence
Bruce A Lawrence

It is a nice list, but what is it? You show the rankings but it is not clear what you are ranking for. Are they ranked for sales or for ratings?

Kate Merton
Kate Mertonauthor
In reply to Kate Merton

Hi Bruce. The sellers are ranked by feedback received in the past 12 months.

Bruce A Lawrence
Bruce A Lawrence
In reply to Bruce A Lawrence

Ah, I see. It is the last 12 months number of rating, not the total.

Ezekiel
Ezekiel

What's up, just wanted to mention, I loved this blog post. It was funny. Keep on posting!|

Herman
Herman

Thanks , I have recently been searching for information about this topic for ages and yours is the best I've came upon till now. But, what about the bottom line? Are you certain concerning the source?|

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