How We Are Funded

Web Retailer generates income from advertising and affiliate programs, and has no outside investors.


Advertising and sponsorship are crucial in supporting our work at Web Retailer.

Paid placements are clearly indicated. This is usually next to the ad for banners, or below the article for sponsored posts.

When it comes to moderating reviews and comments, our policies are applied in exactly the same way for advertisers and non-advertisers. This can sometimes make conversations a little awkward, but for us it’s the only way.

Affiliate programs

Some of our articles include affiliate links. If you click one of these links and make a purchase, this can result in Web Retailer earning a commission. This does not affect the content of the article or the price you pay.

We only use affiliate links for companies that we believe have a valuable product or service to offer our readers. By using these links you help support Web Retailer and enable us to continue our work.

Our articles also include many links to companies that are not affiliate links and do not generate any compensation for us. Our priority is providing valuable information to our readers, not earning affiliate commissions.

We are currently working through all our past articles, adding a message to the top stating if any affiliate links are included, and a list at the end detailing which links are affiliate links and which are not.

Affiliate programs we take part in include, but are not limited to, the eBay Partner Network and Amazon Associates Program. As an Amazon Associate we may earn commissions from qualifying purchases.

© 2022 Adventrum AB

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