Our best articles on selecting products, finding suppliers, marketing, brand protection and what the future holds for the private label business

Private labeling is where you buy a generic item and add your own branding. For some, the appeal of this approach is obvious – it can require little time and effort but be incredibly lucrative.

It’s certainly one of the most popular strategies for people who sell through online marketplaces, especially Amazon sellers.

If you’re looking for inspiration, we spoke to Will Tjernlund about how he sold $6 million of private label products fresh out of college, and Adam Hudson built sales of $1 million annually but only puts 15 minutes a day into the business.

There’s certainly a lot of success stories out there, but are these star sellers the exception or the norm?

For this roundup we’ve selected our best ever articles on the topic of private labeling. As an introduction, Will Tjernlund talks us through some of the biggest rumours and myths around private labeling.

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We focus on online marketplaces such as Amazon and eBay.

There are also dedicated categories for the leading marketplaces Amazon and eBay, and we cover all online marketplaces worldwide including Etsy, Jet.com, Walmart, Mercado Libre, Tesco, Cdiscount and many more.

Try our Advanced Search to find software compatible with a specific marketplace or shopping cart, or that are integrated with tools you already use.

Browse our Buying Guides for detailed information, in plain English, about all our categories and how to choose the right software or services for your needs.

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Success on Amazon often comes from selling in a niche with passionate buyers and fewer competitors. Here’s how to find your perfect niche.

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo.

How do you find a private label product to sell? This is the number one question I get asked on an almost daily basis.

There’s no one method that’s right for everyone. Instead, there are many different methods you can use to find the perfect Amazon niche and product.

In this post, I’ll explain ten of my favorite research methods. Take a look and find one that works for you! The first nine ideas are popular and long-established methods that still work well but in the last part I want to let you in on my preferred method for developing successful products today.

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Understanding what Amazon wants when they ask for root causes can make or break your chances of reinstating your ASIN or account

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Misunderstanding the cause of complaints that led to an account suspension is one of the biggest mistakes that sellers make, when they write their own Plan of Action. It may seem trivial at first glance, but if you don’t get the root causes right, Amazon’s investigator won’t even bother to look at your POA.

When Amazon asks you for the “root cause that led to the complaints” they really mean that: the ROOT cause. Tell them precisely what lies behind the complaints which led to the notification, as closely as you can.

Don’t quote back to them what a buyer said, or repeat Amazon’s opening paragraph. Many sellers do that, but you have to step forward and show some analysis. Here’s how to look beyond the symptoms and get to the root cause that Amazon asks for.

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