Root Causes: The Key to a Successful Amazon Suspension Appeal

Understanding what Amazon wants when they ask for root causes can make or break your chances of reinstating your ASIN or account

Man found tree root cause

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Misunderstanding the cause of complaints that led to an account suspension is one of the biggest mistakes that sellers make, when they write their own Plan of Action. It may seem trivial at first glance, but if you don’t get the root causes right, Amazon’s investigator won’t even bother to look at your POA.

When Amazon asks you for the “root cause that led to the complaints” they really mean that: the ROOT cause. Tell them precisely what lies behind the complaints which led to the notification, as closely as you can.

Don’t quote back to them what a buyer said, or repeat Amazon’s opening paragraph. Many sellers do that, but you have to step forward and show some analysis. Here’s how to look beyond the symptoms and get to the root cause that Amazon asks for.

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All the Software and Services You Need

Web Retailer has the world's leading directory of software tools and service providers for online sellers.

We focus on online marketplaces such as Amazon and eBay.

Expanding to new marketplaces?

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There are also dedicated categories for the leading marketplaces Amazon and eBay, and we cover all online marketplaces worldwide including Etsy, Jet.com, Walmart, Mercado Libre, Tesco, Cdiscount and many more.

Try our Advanced Search to find software compatible with a specific marketplace or shopping cart, or that are integrated with tools you already use.

Browse our Buying Guides for detailed information, in plain English, about all our categories and how to choose the right software or services for your needs.

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Importing Products from China: Roundup 2019

Our best articles on finding manufacturers, using Alibaba and other sourcing sites, ensuring product quality, and complying with regulations

Container ships importing products from China

Importing goods for sale is a profitable business model for many online sellers, but it is complex and can be a minefield of problems from poor product quality to shipments being held up at customs.

Many things can go wrong in the import/export process. There are several examples in private label seller Danny McMillan’s nightmare story about importing a shipment from China. Danny also covers everything he learned from the situation.

Thankfully, there is a wealth of knowledge and experience out there to help sellers import products from China. For this roundup we’ve selected our best importing articles and grouped them into four sections:

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eBay Global Shipping Program: All Your Questions Answered

eBay’s Global Shipping Program allows sellers to access international customers and reach new markets, but is it the best option for sellers?

Parcels being delivered around the world

International shipping is a complex activity. There are a multitude of considerations from customs duties and taxes, to long delivery time frames and flawed parcel tracking.

eBay’s Global Shipping Program (GSP) aims to make international shipping easy for eBay sellers. With GSP you only have to ship your product to a warehouse in your own country, then eBay takes over and handles international delivery to the buyer.

But how well does the program work? What are the pros and cons? And is it really the best way to ship internationally?

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