Protect Your Brand with Amazon Brand Registry 2.0 and Transparency

Here’s what brands need to know about Amazon’s new anti-counterfeiting initiatives: Brand Registry 2.0 and Transparency.

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

In May of 2017 Amazon released Brand Registry 2.0 to much hype, and rumors around what Brand Registry 2.0 would offer for brand protection.

As with many Amazon changes, there was also a lot of misinformation, leaving many sellers confused or disappointed.

Amazon also quietly opened up their Transparency program in 2017. As early as 2016, they were beta testing this program with select sellers.

The majority of sellers, and more importantly consumers, are still not aware that this program exists, so how can it help protect your brand?

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All the Software and Services You Need

Web Retailer has the world's leading directory of software tools and service providers for online sellers.

We focus on online marketplaces such as Amazon and eBay.

Expanding to new marketplaces?

see Multichannel Management

Selling across borders?

see International Ecommerce

Making delivery more efficient?

see Shipping & Fulfillment

Automating your pricing?

see Pricing & Repricing

Researching products to sell?

see Product Sourcing

Working on your reputation?

see Feedback, Reviews & Support

Looking for outside help?

see Outsourcing & Consultants

Improving your finances?

see Financial Management

Diversifying your sales channels?

see Marketplaces & Channels

There are also dedicated categories for the leading marketplaces Amazon and eBay, and we cover all online marketplaces worldwide including Etsy, Jet.com, Walmart, Mercado Libre, Tesco, Cdiscount and many more.

Try our Advanced Search to find software compatible with a specific marketplace or shopping cart, or that are integrated with tools you already use.

Browse our Buying Guides for detailed information, in plain English, about all our categories and how to choose the right software or services for your needs.

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Seven Leading Marketplaces for Selling in Australia and New Zealand

These wealthy English-speaking countries have a strong demand for international products. Here are the best marketplaces down under.

This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider WorldFirst.

Amazon’s recent launch in Australia has opened up what was once a difficult market for international sellers to access. In fact, when the retail giant opened its doors down under last December, it experienced more orders on its first day than any other Amazon launch in history.

The demand is definitely out there, and Australia and New Zealand are fast becoming two of the most exciting ecommerce markets for international businesses. In particular, sellers with seasonal demand find Australia and New Zealand lucrative markets to offload surplus stock, once the season is finished in the northern hemisphere.

Whilst Amazon’s launch now makes it easier for you to sell down under, it isn’t the only show in town. Here we take a look at some of the marketplaces to explore if you’re eyeing up the opportunities in Australia and New Zealand.

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Amazon’s Marketplace Growth Program: Your Questions Answered

Amazon’s new Marketplace Growth account management program costs up to $5,000 per month. How does it work, and is it worth it?

This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Amazon have a new program called Marketplace Growth, where sellers pay a monthly fee for access to an account manager. It consolidates into one scheme Amazon’s previous efforts to assist sellers via Seller Support Plus and Strategic Account Management.

Why do we need another account management program? Amazon have had many sellers send questions and requests, begging for an internal contact to help them manage their Amazon accounts. Marketplace Growth is Amazon’s response. They know the kinds of sellers they want on board. Invitations are being sent out and there’s an application process to screen out those who don’t make the cut, as well as pricing that will deter less serious sellers.

Marketplace Growth is new, but it’s already generating buzz and questions are flying my way. I’ve had the opportunity in the past few weeks to speak with two of Amazon’s new Marketplace Growth managers, and ask the questions my seller clients want answered.

For some questions, we’ll need to wait and see what comes out over the next few months. On others, I’ve learned where this program wants to take sellers, and the answers are more straightforward. The skies could be clearing, and the need for a manager inside Amazon to help you navigate increasingly tricky waters may be at hand. Let’s get into some basics.

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