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Topic Sponsorship
Contents
Video Overview
Placement
- Articles:
- All articles on a specific topic
- Including our highest-traffic pages
- On desktop:
- A wide in-content banner
- A tall side banner after the Top Side Banner (where space permits)
- On tablet and mobile:
- A square in-content banner
Benefits
- Get seen in relevant articles
- An in-content banner on desktop and mobile
- Plus our largest banner size on desktop (where space permits)
- Side desktop banner is sticky on scroll
- Lazy loading when user gets close to ad
- Image ads and HTML5 ads supported
Options
- Creatives:
- Single or multiple
- Rotation options:
- Rotate evenly
- In a sequence
- In specific proportions
- Auto-optimize by CTR
- Topics that can be sponsored are:
Note: If topic sponsorship is too broad for your needs, we can instead target a single article that closely matches your niche with multiple banners spaced throughout the content. Contact us for more information.
Suggested Uses
- Promote products and services closely connected to the topic
- Simple CTA for mobile
- More complex creatives can work on desktop
Pricing Basis
- Fixed monthly rate to sponsor a topic
- Rates vary per topic
- Contact us for rates
Requirements
- Three banner sizes required:
- 630×100
- 300×600
- 300×250
- PNG, GIF, JPG or HTML5
- Maximum file size 100KB
- Topic to sponsor
- Destination URL (can be different for each creative)
- Preference for rotating creatives (if using multiple)
Examples
630 x 100
This is a new banner size. More examples will be added soon.
300 x 600
300 x 250
Find Out More
Request rates or contact us with your questions.