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Amazon’s “Request a Review” Button: Every Question Answered

By Henson Wu

Amazon’s policy on review solicitation is a minefield, but the Request a Review button in Seller Central provides a 100% safe way to ask for reviews.

Amazon’s “Request a Review” Button: Every Question Answered

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Jarad

“””It only allows you to trigger it once and won’t send a request if a buyer has already left a review.””” How do you know this? Is this documented somewhere?

Andy Geldman

Replying to Jarad

FYI here is Amazon’s (short) help page on the button: https://sellercentral.amazon.com/gp/help/external/698QJEQJZFEXSAT

The author is an expert on Amazon’s feedback system – his business provides software that interacts with it both via the Request a Review button and Buyer-Seller Messaging. I’ll leave it to him to comment further if he has something to add.

Is your experience of using the button different?

Jarad

Replying to Andy Geldman

Thanks for the link. I guess you provided it to show me general info about the “Request a review” feature. I’m looking more for official Amazon documentation (proof) that if someone has already left a review, and you request a review, Amazon won’t send a second request. I know me asking probably sounded very “toney”. It was genuinely an innocent, non-snarky question though. I’m just looking to confirm this is true. I want to believe it. Also, I was wondering, if a customer had left a review, and they place a second order in a month, if I click the… Read more »

Andy Geldman

Replying to Jarad

No problem at all Jarad, ask away. I provided the link because I think it addresses the first part of your question: “It only allows you to trigger it once”. The Amazon page says “You can use this feature to request reviews once per order”. Granted, it’s just an Amazon help page rather than a technical spec, and the help pages are sometimes wrong or ambiguous, so maybe it’s not the definitive answer on that point that you are looking for. Or you can look at the API documentation (actually linked from the article) here: https://github.com/amzn/selling-partner-api-docs/blob/main/references/solicitations-api/solicitations.md#createproductreviewandsellerfeedbacksolicitation This says “Send only… Read more »

Jarad

Replying to Andy Geldman

Understood. I’m a developer myself so I completely relate to your “how the system responds” comment. Thanks for the discussion on this. It did definitively answer the nagging “once per order” question I had. Seems like that’s a non-optimal business decision by Amazon. If repeat customers get a request to review a product they re-order occasionally, that would be annoying – especially if they already left a review in the past. At one point, I kept track of who I sent Request for reviews on a per-customer basis based on their order history, but it’s just gotten to be too… Read more »

Henson Wu

Replying to Jarad

Hi Jarad, Yes we know because these are the specs provided by Amazon. Also, as a seller, you can verify this for orders that you have triggered previously. When you try to re-trigger, you will get a message saying that it has already been triggered.

Jarad

Replying to Henson Wu

I’m not asking about re-sending a “Request for review” on the same order after I had already sent a first request. I guess what I’m really asking is this. Let’s say an Amazon customer is named Julie. Julie places an order (order id: 1234). Julie leaves a review for the product WITHOUT ME CLICKING “Request a Review” button. Two weeks later, I come across Julie’s order, and I click “Request a Review” button. Since Julie has already left a review, what happens? A second scenario. Julie places order (order Id: 12345). Julie does NOT leave a review. Two weeks later,… Read more »

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