Succeed on eBay and maximize profits with the best software for SEO, analytics, feedback, listing design and optimization.

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Succeed on eBay and maximize profits with the best software for SEO, analytics, feedback, listing design and optimization.

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LISTINGS

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695

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Mark Hetherington

Mark Hetherington

1 year ago

Yes it’s easy to use but can be expensive in certain categories, especially anything tech or electrical. It’s almost a no-win situation for the seller as you’re trying to keep prices as low as possible to compete with the Chinese who are already unfairly subsidized by both the US and UK governments. Incidentally that’s something that makes me laugh about this Brexit nonsense when many UK businesses are worrying about our what our post-Brexit ability to sell over seas will be – well I and many of the smaller businesses out there have got a message for the government: Do something about Chinese imports and give us a better chance to sell to people in our own country, because this has nothing to do with our membership of the EU. But I digress… I’ve used Promoted Listings for slow or non-selling (underperforming) items, and contrary what the article suggests I find that they do work. But to be honest a better way to get your listings up the rankings and get stock moving is to use the old fashioned Markdown Manager and reduce the price. Everybody loves a discount and if you’re going to add 10% to your price by… Read more »

Hi Mark,

I think partly you’re outlining a very real and very serious strategic problem, but not something directly related to Promotions. Tech is a very tough vertical for margin, and Chinese sellers are under cutting sellers at scale. Neither however are the reason promotions fail, more a symptom of a different business model ailment to remedy.

Would agree Markdown manager is a safe place to keep energy. All these tools should be used together, not cherry picked. Its all about the desired strategy of the company, channel and product in question. In the right context, there are likely always good reasons for several directions.

Mark Hetherington

Mark Hetherington

1 year ago

Even the best thought out plans can fail – for example, an outdoor event might be killed by bad weather or another event out of your control. Case in point, if England manage to reach the World Cup (soccer) final for example, half the nation will be watching the final on July 15 so if you are holding another event that day, or have set your auctions to end during match time you’re probably screwed so be careful what time you set your auctions and look out for major events. It also depends what you’re selling. In this case of course it may be that more women will be surfing eBay while the men watch the football, so if you’re selling baby clothes it may work for you. A local store may close because a large national might open a superstore across the road. Your killer invention might fail because somebody came up with something better. But in business you can mostly ensure some level of success by good planning, research and testing, and over time put your experience to good use. But this is my gripe with eBay – most of that goes straight out of the window because… Read more »

Matthew

Matthew

1 year ago

All valid points. Simplicity is best, and often the key for ongoing success!

If ever you’d like to take this chat offline Mark, let me know. We could always do a free audit of your business model and channels and see if we could help in some ways. We don’t make promises we can’t keep, but I can promise we’d give you the best chances of being found and converting. The rest is for the market and product to ‘do’.

Jackie

Jackie

1 year ago

i was actually doing quite well til ebay started promoting other peoples same items in the middle of my listings. now my sales have dropped dramatically in the last month. even worse someone went to purchase one of my items today and she got a letter from ebay saying my item was no longer available ( it was still available and still on there) and they sent her to a site with the same item cheaper. i was forwarded the email. that is totally wrong. promoting items is fine, but don’t use the sites of other people to do it, especially without even asking our permission. we already pay seller fees and final fees if i start paying promotional fees what is left for me?????

Seller

Seller

1 year ago

Ebay should’nt allow China sellers lie about there location. China sellers know local sellers have a posting time advantage. They say in titles, images, there description uk seller yo boost their sales. But when you look their negative feedback “took 1 month to arrive. Not from uk” .When you report to Ebay they do nothing about it. It bad experience ebay customers and it bad for local sellers too.

Certainly agree with you – this is an issue of globalisation and international trade expanding faster than legal and technical controls can keep up with. eBay do need to fix this, but I suspect they fear the drop in sales it could have. Some buyers happily wait a month if they save a penny. Its also unclear how eBay could completely control this too.

Mark Hetherington

Mark Hetherington

1 year ago

I agree that the problem exists, but not that it’s an issue of “globalisation and international trade expanding faster than legal and technical controls can keep up with”.

Platforms like eBay are supposed to have great features to prevent scammers and the like from joining the platform in the first place. Is it really too much to prevent a seller from entering the location as US or UK when his address is in China?

It’s a very simple fix. A bit of HTML code would prevent the seller from completing the “item location” box and simply adding the location information they gave when they registered.

The reality is eBay know they’re making money and don’t care where it comes from, it’s nothing more complex than that. Whether that’s morally right or not depends on your point of view, but eBay have no allegiance to anybody in particular, buyer or seller, nor do they have any reason to, so why should they care how they’re making their profit? We may not like it but it’s their site and they can pretty much do what they like.

Yes, agreed. But from eBay’s perspective, they want to be consumer focused. If buyers are proportionately happy to pay low fees and wait long lead times for these product, eBay is following the consumer’s desires. In essence, that is what a Marketplace has to do to be successful.

They could control this with changes. The question is if they want to, and it is better for the every day consumer. My assumption is they are not sure it is, despite the challenges.

It is sadly a lot to do with money, but I guess that is true of all business. So long as buyers keep buying from these illegal low cost sellers, eBay has little reason to take action. Hence why I think a fix of this nature is more a legal challenge to our economic order, and the pace Globalisation and international trade has ran faster than the filters and means to control and regulate it effectively.

Michael Magee

Michael Magee

11 months ago

That I agree with 100% ! That is so unfair.

TM

TM

11 months ago

I just discovered that I am being charged promotional AD FEES THAT I DID NOT GENERATE! I use Sellersourcebook [SSB] template service and therefore, do not list directly on eBay and never have I chosen percentages to take more of my money. How this has occurred is not yet known and I am fighting with eBay to get them reversed [so far $47 in addition to my other fees] – I do antiques & collectibles – not a lot of profit so why would I do ad fees!

Everyone needs to watch their eBay invoices and ensure that they are not being charged AD FEES they did not input. There is a HUGE glitch somewhere so beware !
and if anyone knows ‘anything’ about this, please respond.

MD

MD

7 months ago

Same thing just happen to me as I wonder how could my current month’s selling fee raised a lot since it was only one sale from a $150 item.
I really remember : I DONT SET ANY AD CAMPAIGN for all my listings since I sell used items and simply dont want higher fees occured. I fact I just noticed this campaign thingy after seeing my current month’s selling fee

I just asked eBay’s customer service but I think they will just win the arguments (as always).

Someone have a better explanation of why this could happen ?

Koko Palo

Koko Palo

10 months ago

Another ebay scam. If you don’t use it you’re listings are not only dropped to the bottom but may not be seen at all. I have seen a message pop up “some listings are not shown as they are similar to ones already showing” when I do a search. So if you don’t use it – they may not show your listings. I am sick and tired of ebay using MY LISTINGS to advertise for other sellers. Just another complete and total rip off of small selllers by ebay. THEY screwed this site up and now want us to pay for it.

Jinjer Rojjers

Jinjer Rojjers

5 months ago

If you sell a promoted item and the buyer does not pay…is there a refund for the promotional fee?

Matthew Ferguson

Matthew Ferguson

5 months ago

Hi Jinjer,

Yes, eBay will refund this on the following months invoice ‘automatically’. But some sellers had to call eBay to get this done in the past. If his happened to you, keep an eye out for the fee refund on a future month’s statement. If you dont see it, given eBay a call

Matthew Ferguson

Matthew Ferguson

5 months ago

Hi Jinjer,

Yes, eBay will refund this on the following months invoice ‘automatically’. But some sellers had to call eBay to get this done in the past. If his happened to you, keep an eye out for the fee refund on a future month’s statement. If you dont see it, given eBay a call

Tom Dee

Tom Dee

3 months ago

What if a But-It-Now item sells lower at best offer, is the promoted rate fee lowered automatically or does it stay the same after the sale ?

Matthew

Matthew

3 months ago

Hi Tom,

Its a good question… I dont know for sure! Purely on logic, I would assume the rate is calculated on the final sale price.

You can see this on invoices – maybe you can let us all know?

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