Matthew Ferguson evaluates Kelvin’s eBay and Amazon listings, to help him increase his conversion rate and keep his watch business ticking on
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I’m a wholesaler based in Hong Kong. I sell watches, straps, accessories and parts on both eBay and Amazon. I have over 1,000 SKUs but my sales are very poor and it’s got to the point where I want to give up!
I’ve tried many different ways to promote my products, and my store, by using markdown discounts and sponsored ads, but the performance is still not good! Are there any other ways I can promote my store or my products to drive more sales?
– Kelvin K., Hong Kong
Karon Thackston picks out the most common mistakes sellers make, and shows how to write effective bullets and descriptions
This post is by Karon Thackston from copywriting company Marketing Words. Karon and her team create Amazon product listings which convert better, rank higher, and make more sales.
As I look at the boom in Amazon sales over the last four or five years, it reminds me of Google’s growth. As Google began its journey to becoming the number one search engine, website owners went absolutely crazy, to the point that they lost sight of one of the most vital pieces of any business – customer experience.
Unfortunately, I’m starting to see the same phenomenon occurring on Amazon today.
While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice quality. Humans also have to find value in the copy you write before they will convert into customers.
Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are. When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.
The company behind free eBay title optimization tool Title Builder has analyzed one million eBay listings to find out which factors make the most difference to sales.
They looked at:
- Title length in words and characters
- The use of keywords in titles
- The use of acronyms like “NWT” (new with tags)
- Using item specifics as title keywords
- Using brand names in titles
Read on for the infographic or see Title Builder’s original post for the most in-depth information and examples.
Andrew Browne shows how to increase sales and profits on Amazon by testing your listings
This post is by Andrew Browne, co-founder of Amazon private label split testing and pricing optimization tool Splitly.
Conversion rate optimization (CRO) is one of those terms that is widely used in the digital marketing and ecommerce world.
But what exactly does it mean?
On the most basic level, it means to optimize your website or webpage for higher conversions. The end goal is to increase the percentage of visitors to a website that “convert” into customers.
So as an Amazon seller, this translates to improving your product listing for greater conversions, meaning more sales and more profit.
This post is by Carlo Silva, founder of ecommerce outsourcing company 2nd Office. Carlo has 16 years of experience selling on eBay and is a former eBay Titanium Power Seller.
UPDATE January 2017: this second edition has been completely reviewed and revised, with three new tips added.
Do you remember the days when you as a seller could leave negative feedback for bad customers?
Do you remember the days when you could list multiple listings and flood eBay’s search engine with auctions, Buy It Now listings and get tons of sales?
This is when eBay was still using their search engine called “Voyager,” which was built around 2002. Voyager was clearly more about the seller and not so much about the buyer because, if you knew how Voyager worked, you would be banking in on all the sales.
If you’re an old school eBay seller like me, then you experienced the glory days of eBay from the early 2000’s to 2008. I still remember those days. I also remember when everything started to change.