9 eBay Alternatives: The Best Seller-Friendly Marketplaces To Consider

eBay sellers have had enough. They are paying more in fees, struggling to keep up with ever-changing policies and battling with technical problems like site outages.

Many also feel that over time, the marketplace has lost its person-to-person feel, and is no longer as friendly to small businesses. Sellers feel like they are losing their identity. As a result, some are now looking for alternative marketplaces to sell their products on.

In this post, we’ll be exploring several eBay alternatives. All of them have similar characteristics to eBay, like being listing-driven, but they also have elements that sellers feel eBay has lost, like a person-to-person, community feel. Some of these marketplaces will allow sellers to list virtually anything, whereas others are more niche.

Also check out our guide to Amazon alternatives.

At a glance

MarketplaceOperates InProduct CategoriesSales Commission

Bonanza

Bonanza

US, UK, Canada etc.All3.5%

eBid

eBid

EverywhereAll0%-3%

eCRATER

eCRATER

US, UK, AustraliaAll2.9%

Etsy

Etsy

EverywhereArts, crafts and collectibles3.5%

ArtFire

ArtFire

USVintage, handmade, gifts, crafts etc.3%-9%

Notonthehighstreet

Notonthehighstreet

UKGifts, handmade, home, jewelry etc.25% including payment

Ruby Lane

Ruby Lane

USAntiques and vintageNo commission but monthly fees apply

GunBroker.com

GunBroker.com

USGuns, hunting, military and taxidermy6% of the first $250, 3.5% thereafter

Reverb

Reverb

EverywhereMusical instruments and equipment etc.3.5%

eBay alternatives where you can sell anything

There are a number of marketplaces out there that have very similar characteristics to eBay. What do I mean by this? Well, they are all listing-driven marketplaces, where sellers own their listing, instead of being dumped onto one listing with all the other sellers offering that product. They also give sellers the chance to make themselves unique, by offering some ability to brand their listings.

The final aspect is that these marketplaces have a community feel, harking back to the person-to-person vibe that eBay used to have. This means that they aren’t just full of big companies, and competition on the marketplace is fair.

Bonanza

Operates in: US and UK

If you’re already selling on eBay, it’s really easy to get started on Bonanza, as you can import your existing eBay listings. You can also import your feedback into Bonanza, which is really useful if you’ve already built a great reputation on eBay. The comments themselves don’t come across, but the number of positive, neutral and negative reviews that you’ve received does.

eBay sellers may be pleased to hear that Bonanza has a real person-to-person feel, thanks to the live chat feature that allows sellers to build relationships with potential buyers. It doesn’t cost anything to list on Bonanza, but sellers pay a fee of 3.5% for every item they sell.

Visit Bonanza’s seller portal

eBid

eBid 2020

Operates in: Everywhere

Another option is eBid, which allows sellers to create fixed-price listings, or run auctions. The site has a real community feel thanks to features like the Buddy Points system. This rewards buyers for purchases they make and sellers for receiving good feedback.

eBid offers two types of seller account. The first, is a basic selling account, which allows you to list for free, but you pay a fee of 3% when you sell an item The second choice is to pay a one-off fee of $99.98 and get a SELLER+ account. This way you never have to pay commissions again.

The SELLER+ account comes with more features, like the ability to import listings from Amazon, eBay and Etsy. It also allows sellers to run up to five stores, which can all be personalized.

Visit eBid’s seller portal

eCRATER

Operates in: US, UK and Australia

eBay sellers should also check out eCRATER, as it’s easy to use, and allows sellers to have their own identity. Let’s look at designing your store for example. You can choose from a number of templates, add your logo and choose which of your products are shown in prominent positions. Your store also has its own URL, which you can customize to include the name of your business.

Setting up a store on eCRATER is free, and you only pay a fee of 2.9% when you sell an item. To sell on eCRATER in the US, you must be able to ship your products throughout the country.

Visit eCRATER’s seller portal

eBay alternatives for niche products

As well as the sales channels that we’ve already covered, there is a wide range of niche online marketplaces out there. The majority of them share similar characteristics to eBay. You get your own store and can develop your own identity, but you are limited to what you can sell.

Etsy

Operates in: Everywhere

The most popular category of niche marketplace is crafts and handmade, with Etsy leading the way. Their 1.9 million sellers offer products across a range of craft categories including craft supplies, handmade products, vintage clothing and collectibles.

Much like eBay, each product has its own listing. There is also a nice community vibe and buyers can get a great feel for what you and your business are about, through the “meet the owner” section.

In terms of fees, it costs $0.20 to list an item on Etsy, regardless of whether it sells. A listing stays active for up to four months, and renewing it costs a further $0.20. In addition, Etsy charge a commission of 3.5% of the final sales price, when you sell a product.

Visit Etsy’s seller portal

ArtFire

Operates in: US

ArtFire is a marketplace for handmade, artisan and vintage products, as well as craft supplies. Once again, sellers get their own listings and can have their own customizable store. These showcase your products, and help buyers find items more easily, through the search function or the featured products section. Interestingly, ArtFire also lets sellers add blog articles to their seller profile.

A common criticism of small marketplaces is their lack of tools, but this is an area where ArtFire is quite strong. It has a bulk editing tool, options for creating sales, and a remote checkout widget which can be added to your blog or website.

ArtFire offers three different monthly subscription options for sellers. The cheapest is $4.95 but on this plan, sellers have to pay a $0.23 listing fee and a 9% final value fee. The other two plans, which are $20 and $40 per month, have no listing fees and final value fees of 3%. The difference between the two is the maximum number of active listings you’re allowed to have.

Visit ArtFire’s seller portal

Notonthehighstreet

Operates in: UK

Notonthehighstreet is a marketplace that offers unique, personalized and handmade products, with over two million unique visitors per month. You have to apply to sell on Notonthehighstreet, and their standards are quite high. The application form will ask for details about the products you want to sell, so be prepared to upload good quality images.

If you’re approved to sell on Notonthehighstreet, then there’s a one-off joining fee of £199. The marketplace also takes commission of 25% of every sale you make. As such, it’s important to make sure that you have the margin to make selling on Notonthehighstreet viable.

Notonthehighstreet has a clean, professional feel that other craft and handmade marketplaces lack. It also gives sellers a great chance to brand themselves, as they can tell their story, explain how their products are made, and add pictures to their profile.

Currently, only UK-based businesses can apply to sell on Notonthehighstreet, but they are planning to expand their program to include international sellers.

Visit Notonthehighstreet’s seller portal

Ruby Lane

Operates in: US

Another option is Ruby Lane, where sellers offer vintage fashion, alongside vintage collectibles and high-end antiques. Before sellers can start their shop, they are pre-screened by Ruby Lane’s in-house team of seasoned art and antiques professionals.

There are no auctions on Ruby Lane, as all listings are in a fixed-price format. Sellers do have the choice to allow offers though, which Ruby Lane’s software can automatically accept, reject or counter for you.

If you are approved to sell on the marketplace, then you must have ten items for sale in your store at all times. You also need to be aware of the different listing requirements for each “Lane” (their term for product category) such as jewelry or vintage products.

The fee structure on Ruby Lane is a little more complicated than some of the other marketplaces in this article. There is a one time setup fee for stores of $100, which includes 10 free listings. After this, there is a listing fee of $0.19 per item.

In addition there is a maintenance fee, which starts a $69 per month, for up to 80 items. From your 81st to 150th product, you pay $0.30 per product and from your 151st to 1000th product, you pay $0.20 per product. For each product from your 1001st you pay just one cent.

Visit Ruby Lane’s seller portal

GunBroker.com

Operates in: US

GunBroker.com is an auction site for guns, hunting paraphernalia and military collectibles. Sellers have a lot of control on GunBroker.com, and can specify the length of auction, the payment methods accepted and their own return policy.

The marketplace is a mixture of auctions and fixed-price listings, with a lot of contact between buyers and sellers. For example, after a product is sold, you need to arrange payment and delivery with the buyer.

To sell on GunBroker.com, sellers must register and be legally allowed to own firearms, ammunition, knives and gun accessories. There are no listing fees but there are final value fees. For items up to $250, this is six percent of the sales price. For items over $250, GunBroker.com take six percent of the fist $250, and 3.5 percent of the remaining amount. So, if the product sold for $1000, you’d pay $41.25 in fees.

Visit GunBroker.com’s seller portal

Reverb

Operates in: Everywhere

The final marketplace we are going to cover is Reverb, where you can sell musical instruments, accessories and equipment. Each seller gets their own listing, in a fixed-price format, although they do have the option to accept offers.

Reverb has a few ways to promote your products, with the primary one being “Reverb Bump”. This allows sellers to pay to get more exposure to their listings. Bumped listings are displayed at the top of certain pages, in prominent positions.

There is also the Preferred Seller scheme, which is free for sellers to enroll in, once they meet the minimum requirements. This allows sellers to show badges on their profile, and gives them discounted fees and extra protection. It also makes you stand out from the crowd.

Reverb has no listing fees, and charges commission of 3.5 percent on every product that you sell. Their minimum selling fee is $0.50, and the maximum is $350.

Visit Reverb’s seller portal

In Summary

As eBay continues to evolve, it is understandable that sellers are starting to consider alternative sales channels. However, while it is not impossible, it is unlikely that one of these alternatives could be used to replace eBay all on its own.

Instead, you’re better off listing on several, and building a multi-channel strategy that incorporates eBay, but doesn’t make you completely dependent on it. This way, you have the best of both worlds. You can exploit the high traffic and vast support network of software, tools and experts that eBay has, while showing your identity and recapturing a community feel from other marketplaces.

This article was first published in April 2018, and last updated in August 2020.

Comments

Kem Perera
Kem Perera

I would also add Fruugo and Wowcher.co.uk we see increase sales on those. Any feedback on 'Wish' marketplace for US/UK sellers?

Shaun Mich
Shaun Mich

I assume you forgot amazon and truegether!! I have experience of both, and I'd go with truegether along with amazon and ebay because it is free!

Louie
Louie
In reply to Louie

Amazon is fine if you're selling unique / one-of-a-kind items that Amazon has absolutely no hopes of duplicating. However, if you are selling commercially available merchandise that sells well - even if Amazon doesn't currently sell it - don't believe you can sell it on Amazon for long without Amazon noticing your excellent sales. This, I believe, is one of the very few reasons that Amazon allows others to sell on their marketplace at all: so they can look for items that sell well that they don't currently carry, then sell those products themselves. Once an item starts selling well, Amazon will sell it and will sell it for less than you ever could, thereby pushing you out of the market. It happened to me about three years ago. Before I ever started selling on Amazon I did my homework; there were other marketplace sellers selling the same brands on Amazon that I sold but not too many. Also, Amazon didn't sell the brands I sold at all. Great! I signed on and started selling on Amazon. Within nine months Amazon was selling the same brands I was selling and for prices ALMOST at my cost - but only the best selling items. I would never say I was the reason Amazon was now selling these brands but they were definitely watching all of the sellers in the same category as a group and they knew exactly what to sell and what not to bother with.

In my industry, motorcycle accessories, many aftermarket manufacturers have put clauses in their dealer agreements that strictly prohibit the sales of their products on Amazon. One wheel manufacturer added this to their dealer agreement after they found Amazon selling their items at below wholesale prices, effectively lowering the perceived value of their products in the consumer's eyes. With at least 30% of the aftermarket accessory manufacturers (my estimate of what I've encountered), if you sell their product on Amazon they will drop you immediately as a dealer. Yes, Amazon is really that bad for the reseller. With Amazon, pricing is a mad race to the bottom. The problem with that race is there is no winner - EVERYONE in that race is a loser.

Nonya
Nonya
In reply to Nonya

Agreed. eBay would increase value by supply and demand. Too bad they don't value their sellers, throwing them under the bus via baaaaaaad news buyers who do not adhere to the final bid price. It bends my brain that eBay doesn't sway the other way for sellers, without whom their biz wouldn't exist. Wouldn't a 5 day seller boycott bring eBay to its knees?? Same with Amazon. A few days of the general populace going about our lives wouldn't hurt us but would put them on alert.

nguyyen
nguyyen
In reply to nguyyen

I agree, selling on Amazon is almost pointless. The only things I sold there with consistency where my textbooks from college. But then, Amazon took a very large percentage of the gross..too much. Greedy business.

Nonya
Nonya

Etsy and Amazon aren't auction sites, they're marketplaces.
ENORMOUS differences.
An AUCTION SITE will help artists and sellers better understand their off-site worth.

nguyen
nguyen
In reply to nguyen

Unfortunately, there are no auction sites that are like what ebay used to be. I say used to be, because ebay is not longer an auction site. Auctions are a tiny fraction of their traffic. They moved way from auctions and to fixed priced listing many years ago. Yes, you can find some auctions but again its not the emphasis and hasn't been in over a decade.

Fred
Fred

Can you please STOP Putting BONANZA as an alternative the site Sucks. I dont want no BANANAS

nguyyen
nguyyen

Thank you for the post. This is the first site that I have found that is sensible when discussing alternatives to ebay. Most list Amazon - which is NOT an alternative for the average seller. It is very accurate that none of the sites mentioned in your post can replace ebay alone, but success would be from using the aggregate.

I would admit, I find ebid a poor alternative. I listed video games, moves and cell phones an did not have 1 sale in 10 months. The same things sell for me quickly on ebay. Perhaps those specific items do not sell on ebid (buyers do not look for them there). I am unsure. Or maybe they just have very small traffic. To me, that is most likely. No traffic on ebid..

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