7 Steps to Pass Amazon’s New Invoice Verification Process

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Amazon is asking sellers for invoices from their suppliers more often than ever.

These invoice requests can be triggered by a whole range of complaints around quality, authenticity and condition. Amazon will even ask for invoices before an item has made its first sale, if their algorithms decide that complaints are likely to come in the future.

Why is this happening? Amazon needs to protect the integrity of the marketplace, and prevent growing buyer fears of counterfeit products being sold on the site. They need to know it’s new, it’s safe, and you bought it from a legitimate supplier. It’s that simple.

When Amazon receive your invoices, they don’t just take a quick look then file them away. They really do verify them. They’ll make phone calls, send emails, check websites and more. Genuine invoices can be rejected if they don’t meet Amazon’s standards.

Here’s how to make sure that your invoices pass the verification process.

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When does Amazon ask for supplier invoices?

Invoice requests can be caused by buyers or brands filing inauthentic product complaints against you, but Amazon will also request invoices when there are:

  1. Complaints about item quality
  2. Complaints about authenticity
  3. Product condition problems, such as “used sold as new”
  4. Items that are “not as described”
  5. Concerns about item safety

A typical request looks like this:

We removed some of your listings because of buyer complaints about the items they ordered from you. These items did not accurately match the condition or description of the product mentioned in your products listings on the product detail page. The listings complaints are at the end of this email.

…include the following information for each ASIN with Used Sold as New complaints:

— Copies of invoices or receipts from your supplier issued in the last 365 days. These should reflect your sales volume during that time.

— Contact information for your supplier, including name, phone number, address, and website.

Amazon also tries to verify product authenticity much earlier in the seller vetting process. Now they often ask for invoices and supply chain proof before an item sells. Of course, there haven’t been any complaints in these cases, but Amazon’s automated tools have flagged the listing for verification upfront.

This is an aggressive new move, and a nightmare for dropshippers on Amazon, because they won’t have an invoice until they actually make a sale.

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How can I tell if Amazon will accept my invoices?

Don’t give investigators the opportunity to reject your invoices, or doubt the legitimacy of the suppliers providing them.

Look for gaps and unclear info, that will make an investigator scratch their head trying to figure things out. Bad supply chain documentation could mean more than a listing block. If your account annotations show similar problems in the past, your entire selling account could be at risk.

It’s good to have all your documents at hand and up to scratch, before Amazon ask for them. If you have authenticity letters on your supplier’s letterhead ready as well, that’s ideal.

For invoices, check them against these seven points before you send them to Amazon:

1. Dated within the last 365 days

Keep track of when you bought your stock. If you have what Amazon considers to be “aging inventory” sitting in FBA, you need to remove it before it hits the one year mark.

Invoices more than a year old are not acceptable documentation for “inauthentic” complaints, so having inventory older than that is a risk. For one ASIN, it probably won’t take out your whole account. But if it keeps happening, eventually Amazon will review you for a full account suspension.

2. Legible and high quality

Can your invoices be read easily? Will investigators see smeared PDFs that were scanned badly, or blurred photos you took with your phone?

Invoices must look professional so that an investigator can locate all the required info. Specifically, make sure that the logo isn’t blurry and the colors match what’s on the supplier or brand website. Logos that look pixelated, or in the wrong place, or like they’ve been changed or moved will trigger concerns that you’ve photoshopped the document.

Likewise, make sure that lines intersect properly and it doesn’t look as though someone has re-edited any text or numbers. The last thing you want is for Amazon to think that you are faking invoices.

3. Never handwritten

Never send Amazon a handwritten invoice, period.

If your supplier sends you anything handwritten, that won’t pass muster for your Amazon account. Get a new supplier, or tell your old supplier that they need to type up invoices. Old-fashioned invoices just won’t cut it anymore.

4. Linked to their website

Your supplier must now include a link to their web site on their invoices.

Amazon’s Product Quality teams did not insist upon this as recently as 2017, but now they really want the URL there. It helps avoid the dreaded “cannot verify supplier” email if you have the link readily available.

5. All addresses match exactly

Make doubly sure that your address on the invoices exactly matches your address in Seller Central. Amazon loves to reject invoices if there’s an old or different address for you on there, so always keep it up to date with Amazon and your suppliers.

Supplier addresses must also match what investigators find online in their own searches, or they will reject the invoice as “unverifiable.”

6. A professional website

Make sure your supplier has a professional looking website and nothing that is “under construction” or redirected to a generic landing page. Investigators need to be able to run down all the info on where you source your goods.

Suppliers with no web site at all must be removed from your supply chain. Amazon regularly sends messages that your supplier is “non-verifiable” if they can’t detect an online presence.

Any legitimate business without a website won’t be considered legitimate by Amazon.

7. Quantities match your sales

The quantities on your invoices need to match or exceed your sales on Amazon.

If your sales volume outstrips the number of units shown on your invoices, Amazon will reject them and disallow future listings for that ASIN. Be on the safe side and make sure you provide enough invoices for at least 90 days’ worth of sales.

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Will Amazon try to contact my suppliers directly?

Yes, absolutely. Amazon investigators will make phone calls and check online for clear evidence that your suppliers are legitimate. They may email as well, but for the most part, they’ll pick up a phone and try to talk to your suppliers.

This means you want to give Amazon your suppliers’ direct dial phone numbers whenever possible. Make it easy for investigators by providing exact contact information for the representatives you work with at the brands, manufacturers, or suppliers. If Amazon hits a roadblock when they try to speak to them, they might give up.

What happens if I don’t have any invoices to send to Amazon?

Not having any invoices will mean, at a minimum, no future access to the ASINs they’ve taken away from you. In the big picture they may question your ability to provide documentation for other products you’ve listed.

What about dropshipping?

Dropshippers won’t usually have invoices until their items have sold on Amazon. So, if Amazon asks to see them ahead of any sales taking place, then you’re out of luck. Any listing that Amazon flags for review, whether or not there’s an order or sale, typically now results in a request for invoices.

If you don’t have documentation to show, it’s a big risk listing or selling those items on Amazon.

What about private labeling?

Don’t fall into the trap of thinking that since you’re a private label seller, and make your own products, Amazon won’t want to verify your invoices.

You may have struck a deal with a great manufacturer in China, but check that they can also provide acceptable documentation to prove the legitimacy of your products.

Amazon is receiving more and more “fake” and “inauthentic” complaints on orders where there is only one company making and selling the product. That doesn’t matter at all to the automated tools that capture complaints, suspend listings, and flag them for review. Investigators still need to get acceptable documents back from you before they can reinstate your listings.

What happens if you “make” an invoice for yourself, or edit invoices from suppliers?

Fabricating invoices is the quickest way to get banned for good.

Investigators receive special training just to hone their skills and develop good instincts for detecting manipulated documentation. If it looks like you edited invoices after you received them, they won’t hesitate to annotate “forged invoices” on your account and message you accordingly.

If you’ve created your own invoices in the past, and are relying on them for products you are still selling, remove those items from FBA and delete the listings. You could get asked for documentation at any time, and getting caught even once for fabricating invoices will kill your account.

Protecting buyer experience doesn’t include pardons for sellers who intentionally break rules and damage buyer trust in the marketplace. If you get suspended for this type of behavior, don’t expect good odds of reinstatement.

This post was by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy. Chris was formerly an Investigation Specialist for Amazon’s Seller Performance team.


Jake Pool

Jake Pool

A content writer in the SaaS, FinTech, and eCommerce spaces, Jake Pool has written hundreds of articles and reviews for dozens of corporate blogs and online publications. With four years under his wing, readers can expect many more informative articles in the future.

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Mark Hetherington
Mark Hetherington

Call me cynical, but I suspect part of the reason they want this information is so they know where to buy the items from themselves, and/or what you are paying for them.

I don't "do" Amazon now but on three occasions I was asked for invoices for items that were unique to me, i.e. no other seller was selling them - this isn't a new thing of course - and each time, within a month they told me that I could no longer sell the item on Amazon but were very vague about the reason, if they provided one at all.

On ALL THREE occasions, within days of blocking my listings they were selling the items themselves at a greatly increased price. One of my suppliers confirmed that Amazon had contacted them requesting information about the item, not to verify authenticity but with a view to purchasing it themselves.

I learned a long time ago that all's fair in love, war and business but Bezos and Co. really do take it to new depths of immorality. I guess you don't become the world's richest man by playing by the rules, moral or otherwise.

In reply to JA

Yes spot on, I was actually thinking of that myself, there should be a law again you handing your business over to Amazon.
They also win every time, Prime membership, paying $30.00 a month to use their platform, storage fees if your product sits longer than required time, if your product is slow in selling you can tell them to keep it rather than paying them to ship it back to you, they will then it the items and keep the profit, the list goes on, eventually Amazon will have it all....trust me.

In reply to mike

hi mark,
i'm frightened of this craziness thats going on as well.. the same thing is happening to me... i can be selling a generic product and get flagged for it for no good reason... where do you move on to and how?

Chris McCabe
Chris McCabe
In reply to Chris McCabe

Did someone tamper with the generic listing page and add a brand? Then submit infringement complaints?

Ian C
Ian C
In reply to Ian C

I'm sure that You'll find that Amazon will be selling the item directly soon. The world would be a lot better place without Amazon & so would the public purses, due to their dodgy tax dealings.


Well, I got stung by this. I have a legitimate supplier of computer hardware and upon selling one ASIN I was immediately pounced upon by Amazon telling me the item I sold was fake. The cost of the product was over £150 to buy in. And I sold it for a small profit (compared to Amazon's large).

I went invoices, they asked to see them again. Three times. I sent them and it contained all the information they were asking for. Then they banned me from selling the Asin and told me it was because the customer complained it was fake.

Well, Amazon didn't give him his money back and the money is due to go into my account so what gives.

My supplier is a genuine UK distributor whom so far this year has had over £5000 off me and I've sold the majority of this on eBay (making 1.5% compared to eBay and paypals 8.5%).

I think the customer thought he could pull a fast one because I was a new seller with low feedback.

Trouble is I can't relist the product.

Crap. Utter crap.

Nicholas Hebert
Nicholas Hebert
In reply to Nicholas Hebert

Hello Clayton this is Nicholas,

I just want to comment and say this just now happen to me and i purchase a authentic SportsBot SS301 BLU merchandise with an amazon authorize distributor by the name of Primo Super Store and i just got a false ip copyright infringement case or claim from amazon that the Amazon ASIN: B018T5Y9YA I was selling was fake and not authentic at all.

Shortly later, I have discovered that my SportsBot merchandise was real and authentic and Amazon Seller Performance just sided with this David Wang Chinese seller's side and end, then all of a sudden i am suspended unfairly by Amazon seller performance department.

Amazon Seller Performance keeps ask me for a copy of invoice showing proof of authenticity, so i did, then shortly later, Amazon Seller Performance Department banned from from selling or making a sale due to that one specific amazon ASIN in question.

I want to know if anyone has done a class action lawsuit against amazon???? Please reply back to me or reply back to my comment if you want because I will join the suit against amazon due to amazon not following their own rules, privacy policy agreement and their company policy agreement at all, thank you so much my friend!!!!

In reply to tesla

i am in


We are all busy fools, if we were to price fix our items with other sellers to keep the price up and make a decent profit we would be breaking the law, now what's going to happen in the future, Amazon will be the only sellers with no competition and charge what they like.

Ian C
Ian C

Totally correct. This has nothing to do with protecting Amazon's reputation & everything to do with them being able to source seller's products.

If they were worried about their reputation then they wouldn't be conning the British public out of much needed funds for the NHS and our Schools, through their dodgy tax dealings & allowing tax evasion by many of their foreign sellers.

I think that the future will prove that many sellers & buyers will regret the day that they started supporting Amazon.


And if the official website of the supplier is really under construction, how can I prove to them that it really is?
But the invoice is indeed genuine

Chris McCabe
Chris McCabe
In reply to Chris McCabe

Hi, don't source from anyone who has a website under construction, not for selling on Amazon, at least. That should only last a day or so, if they're upgrading or updating it. They don't look like professional suppliers if you go to their link and nothing is there, they look like a shadow, and they're not considered "verifiable" -- no point proving they are making new sites and haven't gotten around to finishing them yet.


I have been stuck in this loop for over a month. My company is a music label . We are trying to get approval to sell an artists CD we produced and distribute since 2017 . The CD is already available on amazon though sellers that buy it from us . When we submit invoices they are constantly denied as un-verifiable.

We tried to get approval to sell a brand new title which isnt available on amazon and despite providing analytical invoices from the pressing plant of our purchase of over 500 units , we were generically denied without formal explanation .

It has become a massive source of distress . How is it possible for amazon to verify for other sellers that we are their supplier , but they wont verify us being the supplier when we try to sell the same product ?

Ian C
Ian C
In reply to Ian C

I know people who are having the same problem. Unfortunately the Amazon staff who deal with this appear not have two brain cells to rub together. Amazon have zero respect for their sellers & my colleges are still battling with this after many months.

Chris McCabe
Chris McCabe
In reply to Chris McCabe

so you're the supplier, and you sent them an invoice but they won't take it?

In reply to Tom

I am the supplier ..

-I provided them with invoices of me receiving goods from the bands …
-I provided invoices showing my company ordering CD;s from a pressing plant ,
-I also sent them invoices showing my company supplying record stores ,
and i also sent them invoices where other sellers online have purchased titles from me and are currently selling them on amazon … and in each case i was denied and told that :

They don’t accept self issued invoices – In regards to me supplying stores
They don’t accept factory ordering – because the title doesn’t exist on amazon already (which is the exactly the point i tried to make)
They don’t accept invoices from the artist – because they cant verify the artist information (despite providing phone/email/registered address and tax ids’)

But they do accept a random seller using my company as his reference of where he got his supply of CD’s

ammar patwa
ammar patwa
In reply to ammar patwa



To add insult to injury, my account has now been deactivated and I've been banned from selling on Amazon. Yet they still take £1 - £3 a week from me for account verification purposes. I don't know if they actually take the money or what but what I do know is that the seller who bought my item and then complained it was fake (he sells same product) is still selling his inventory.

This happens on eBay A LOT and has happened to me on many occasions and on other market places. There are nefarious people out there who want the monopoly on what they sell and as soon as better and cheaper competition arrive they use other accounts to buy the product, leave bad feedback, complain it's fake and report you to ebay, and also open unauthorized transaction claims with PayPal.

I've had enough. I give up.

Ian C
Ian C

That is not good news, but unfortunately not surprising either.

It is happening a lot with sellers from China & both Amazon & eBay just let it continue. There are many that suspect that staff from the above are personally profiting from these incidents, as no other explanation is plausible, given the evidence that the companies are provided with.

Himanshu Srivastava
Himanshu Srivastava

i suggest don't be seller with amazon, they just building their own inventory with their own brands and killing other seller by asking 100 of different policy implementation each month, and seller are force to follow, even its not related to it. I have 6 yrs of business with amazon and they keep asking now for invoice proof, later asking for bulk purchase proof.

Az Love
Az Love

Hello Dear, your Article is very useful, I have seened that some people make fake invoices and Amazon accepted them, how can we make fake invoices?


Hi Chris! Good article. Can I use my suppliers Alibaba storefront/homepage as the website link? Like many sellers I am sourcing from China. They do not have their own website but you can easily find their Alibaba page from a google search.


Hello Community,

I've been selling on Amazon for 2 years with the same product (a unique one) As soon as a competitor made a similar one, my product was dropped. Amazon asked for invoices and I sent them everything but the kitchen sink. However, read how this all started...
A customer ordered a product similar to mine, they were sold out so (I WAS TOLD FROM AMAZON) that they sent MY PRODUCT since it was almost the same. The customer said the ordered a large but got a XL. Right away I was shut down. After 40+ DAYS and counting I'm still at the same spot. NO one will help me or talk to me, there is no supervisor, team lead or anyone that can help. I've opened a million cases and nothing. For one complaint. If anyone has any other advice, please let me know.

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