The Webretailer News for January 3, 2023
Happy New Year everyone! Last year was a killer for online retailers, and it’s time to keep the trend going. After all, we’re expecting around 218 million online shoppers in 2023.
Today’s tips have 475 words and take 1 minute and 54 seconds to read.
With 2023 in full swing, it’s time to realize the full potential of your online store. In December, our tips focused on key holiday sales tips around payment options and returns. But to start the year right, we’re shifting back to the basics. After all, things like fulfillment, marketing, and BNPL are for naught if no one can find your products online.
This week, we’re laying out key SEO tips to help potential customers locate your site. eCommerce sales reached $959.5 billion in 2021. And though we don’t have the final numbers yet, the numbers are on track to show an increase in 2022. Use these tips to ensure you get the biggest slice of the pie!
Visit our latest SEO tips article for the full rundown of improving SEO on your eCommerce site.
eCommerce SEO tips
Without the right keywords, your SEO practices could — in the worst case — lower your site’s Google ranking or, at the least, do nothing to raise it. Therefore, it’s essential to do your research and find a solid keyword focus for your brand and products.
Use sites like Ahrefs, SEMrush, or Google Keyword Planner to find keywords that will serve your business objectives. Incorporate search volume, long-tail keywords, and user intent with sifting through keyword lists and be sure the words fit well with the desires of your target audience.
Fix your existing site before creating a new SEO strategy
Often, online sellers read the latest and greatest SEO strategies and work on implementing them within new pages and content. But going forward without updating old pages won’t help you generate enough buzz to scale.
Before putting all focus on new pages, take the time to update your existing site. Visit each product page and remove duplicate content — like instructions copied and pasted from the manufacturer — and optimize your product images. Also, sift through your pages and look for broken links and anything else that’s not in alignment with your new SEO strategy.
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With your existing content optimized, you can research and create new content to build on your SEO campaign. It’s tempting for many sellers to continue using poor practices to churn out new content quickly. But the Google algorithm weighs heavily on quality over quantity.
When creating new content to market your site, take the time — or pay for — to create high-quality, original content that’s interesting for your customers and unique for your products.
Long-time web retailers know the importance of tracking and analytics. If you’re not in that category, KPIs like Average order value, conversion rates, and revenues are the top indicators to show how well a strategy is working.
But if you’re gaining experience in eCommerce and haven’t made the jump to paid SEO tracking tools, this is the year to implement one in your SEO strategy.