The Webretailer News Digest for November 15, 2022
The 10-day countdown to Black Friday has begun! Here’s a statistic for you: In Q2 of 2022, eBay had 138 million active worldwide buyers according to Statista.
Today’s newsletter has 450 words and is a one-and-a-half minute read.
With ten days until Black Friday, we hope you’ve been making preparations over the past few months.
If you haven’t, it isn’t too late to make some quick adjustments and boost your sales. In Friday’s newsletter, we promised tips for eBay sellers to help boost revenue, and we’re going to honor that promise 😉
eBay Holiday Season Prep Tips 2022
Research trends and products
It’s common practice for eBay sellers to research products and trends. But with Cyber Week, it’s time to get specific. Top — and more prepared — sellers already snatched up many top products months ago.
Don’t fret! Look for trends in these Marketplace Research tools that others have missed. Some items often get a buzz the week before Black Friday, and there’s an opportunity to jump on a hot product.
Optimize your online listing
When you find your hot product, make sure buyers click on your listing with the best optimization practices. According to eBay, there are four elements to create the perfect listing:
- Item Specifics
- Quality Photos
You can nail all or most of these elements with our complete list of eBay listing optimization tools. Just be sure to choose the correct categories for your listing as eBay has gotten strict with their algorithm on this aspect.
Top Seller Tip: There are tons of eBay listing experts on freelancing sites like Upwork or Fiverr. You can also work with a qualified consultant or agency.
Then optimize the mobile listing
According to eBay, more than half of all transactions on their site are first viewed on the eBay mobile application or on their mobile website. It’s essential for sellers to follow eBay’s mobile seller guidelines to ensure customers can view your listing with ease on their smartphone. Top tips include:
- Use legible fonts for mobile
- Scale your items and descriptions for vertical scrolling only
- Use eBay’s photo uploader to ensure your images appear correctly
If you have an eBay store, you’re probably already pushing ads out to your customers via social media channels. If not, stop reading and get to posting now!
But other sellers looking to push a product at the last minute could benefit by paying to promote their listing. This only works on fixed-price items, but it’s a great way to get the word out on a hot product quickly. Just remember your listing must follow eBay’s listing guidelines with precision.
For the rest of the holiday season, you can make use of this list of eBay marketing tools to boost your sales through the end of the year.